To: stockid who wrote (179 ) 5/5/2003 6:43:50 PM From: OmertaSoldier Respond to of 540 Investors Marvel at Comic Book Publisher Monday May 5, 4:06 pm ET.....Reuters NEW YORK (Reuters) - It's shaping up as a good week for superheroes. Marvel Enterprises Inc. (NYSE:MVL - News), known for comic strips made into movies like "DareDevil" and "Spiderman," saw its stock climb to a 6-year high on Monday after the big weekend opening of its latest comic turned movie, "X2: X-Men United." Marvel, whose shares rose about 3 percent on the New York Stock Exchange (News - Websites) and are now up almost 140 percent in the past year, partnered with Twentieth Century Fox, a unit of News Corp.'s (NYSE:NWS - News; Australia:NCP.AX - News) Fox Entertainment Group Inc (NYSE:FOX - News), to make much-hyped adventure movie about a group of mutant savants. In its first weekend, "X2: X-Men United" earned $155.2 million in ticket sales. Marvel's 4,700 comic characters, which date back to its early publishing days in the 1930s, are licensed to promote everything from snack foods to clothing and entertainment. Its next big project is Vivendi Universal's production of "Hulk." "These guys have turned around their business model and made it into a licensing company," said Glen Reid, an analyst with Bear Stearns who has an "outperform" rating on the company. "Publishing and toys are still important, but not the strategic driver." The sharp rise in Marvel's stock -- up 46 cents at $18.22 on the NYSE -- also comes the day before it reports quarterly earnings that will likely show a big reversal from the loss it posted in the period a year ago. This time around, analysts expect it to earn between 34 and 39 cents a share, according to Thomson First Call (News - Websites). "With the success of Daredevil, Spiderman and now X-Men 2, people are starting to believe more and more that there is a tremendous amount of value locked in its library," said Reid. That was not always the case at Marvel, whose comic book stars first caught the public's attention more than 60 years ago. The company filed for bankruptcy in 1990s and was the subject of a battle between financiers Ronald Perelman and Carl Icahn. As part of the bankruptcy reorganization, the company's predecessor, Marvel Entertainment Group, was eventually acquired by Isaac Perlmutter's Toy Biz Inc. Perlmutter is now the company's vice chairman. "The company arguably wouldn't be what it is today had he not gotten control of it away from Perelman and Icahn," Reid said.