Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Z Best Place to Talk Stocks -- Ignore unavailable to you. Want to Upgrade?

To: BWAC who wrote (48283)	5/23/2003 10:33:50 PM
From: Larry S.	Read Replies (1) \| Respond to of 53068

why YHOO is YHOO: Yahoo site a 'must buy' for movie ads By Mike Tarsala, CBS.MarketWatch.com Last Update: 5:06 PM ET May 23, 2003 SUNNYVALE, Calif. (CBS.MW) -- Yahoo shares rose 6 percent Friday, after an analyst's note said advertising on the company's site has become a "must buy" for movie studios. That news comes on the heels of a presentation by Sue Decker, Yahoo's (YHOO: news, chart, profile) chief financial officer, at a Goldman Sachs conference. Decker said Yahoo's ad pricing has stabilized, and is rising on some of the site's prime real estate. Moviegoers who have seen a film in the past month spend about twice as much time online as non-moviegoers, according to research published Friday by Deutsche Bank analysts. "Specifically, Arbitron estimates that moviegoers spend 18 percent of their media online, vs. only 9 percent for non-moviegoers," said analyst Jeetil Patel, in a note to clients. "Apparently, movie studios and Yahoo had already recognized this phenomenon and are leveraging it to their respective advantages via Internet advertising." Yahoo rose $1.60 to close at $28.49. The stock has tripled from a trough of $8.94 in September, and ended the week at its highest point since February 2001. The note also pointed out that earlier this week, Yahoo launched an ad campaign for its redesigned search function. Goldman analysts said after the meeting with Decker that Yahoo's search business has stabilized, and that it's no longer losing share to rival Google.