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To: Eric L who wrote (25197)	6/11/2003 1:46:03 PM
From: Eric L	Read Replies (1) \| Respond to of 34857

Sun's J2ME platform "There is a sense in the wireless industry that something has to be done to eliminate the fragmentation associated with the process of developing and certifying applications in the J2ME ecosystem." - John Jackso, Yankee Group - * Sun has hooked up with Motorola, Nokia, Siemens and SonyEricsson with an eye toward unifying content testing and certification for applications running on Java-enabled mobile devices. * The strategy behind this initiative is to simplify the go-to-market process for J2ME applications developers. >> Sun Pushes Mobile Platform Jay Wrolstad Wireless NewsFactor June 11, 2003 Sun Microsystems (Nasdaq: SUNW) continues to push its mobile/wireless platform, announcing a pact with leading phone and PDA manufacturers, and launching a mobile-developer initiative designed to speed the deployment of Java-based data applications and services. Sun's J2ME platform has established a strong following in the wireless industry, with broad acceptance among handset makers and carriers. To build on that momentum, Sun has hooked up with Motorola (NYSE: MOT) , Nokia (NYSE: NOK) , Siemens (NYSE: SI) and Sony (NYSE: SNE) Ericsson (Nasdaq: ERICY) with an eye toward unifying content testing and certification for applications running on Java-enabled mobile devices. Getting to Market The strategy behind this initiative is to simplify the go-to-market process for J2ME applications developers, said Greg Wolff, group manager for carrier solutions and content programs for Sun. He told NewsFactor that industry-backed unified certification helps developers get their applications to devices faster, and also will enable those applications to be integrated on Sun's B2B portal. The company introduced a new network-mobility program to provide programmers with a collection of software and tools for creating J2ME applications. Sun also launched a mobile-enterprise development platform that targets operators and businesses migrating toward 2.5 and 3G wireless voice/data networks. Structure and Clarity Sun is lending some structure and clarity to the J2ME platform, particularly with application certification, said Yankee Group analyst John Jackson, who is at the JavaOne conference where the announcements were made. "There is a sense in the wireless industry that something has to be done to eliminate the fragmentation associated with the process of developing and certifying applications in the J2ME ecosystem," he told NewsFactor. "This should make it easier to get software up and running on the platform." IDC analyst Keith Waryas concurred, telling NewsFactor that the certification process has had a negative impact on software development in that each device manufacturer has its own specifications. "This is somewhat like Qualcomm (Nasdaq: QCOM) has done with BREW , making it easier for developers sell their applications," said Waryas. Carriers will be interested in Sun's latest moves as well; nearly every operator worldwide has some type of Java-based programming language technology, he pointed out. Intel Connection Sun's business-mobility initiative also is aimed at the enterprise market, designed to deliver industry-specific mobile business applications and services based technology from Sun's iForce program and its partners, including Nextel (Nasdaq: NXTL) , Aether Systems, Lucent (NYSE: LU) Technologies, Aligo and EDS. In a related development, Sun said Monday that it will work with chip giant Intel (Nasdaq: INTC) on optimizing Java-based multimedia applications for Intel's XScale processors, which are used in a broad array of mobile phones and PDAs. "Mobility represents a huge growth market," said Wolff. "We are driving that market with J2ME and our work with Java developers." And Sun is taking its message directly to the people with the launch of an advertising campaign, a new Java logo and a Java Web site aimed at establishing brand recognition among consumers, Wolff said. << - Eric -