To: briskit who wrote (101550 ) 6/14/2003 1:23:09 PM From: Ilaine Respond to of 281500 >>It's taken me twenty-five years to learn that just as important as the facts, if not more important, are people's perception of those facts<< Clearly he's not a litigator - we figure that out very quickly. Anybody who has to persuade people for a living - be it salesman or politician, quickly learns it, some intuiting it from a very early age. Not me, I learned it the hard way, but Aristotle's Rhetoric would have helped. If you want to learn how to punch people's emotional buttons in order to get them to agree with you or look upon your presentation favorably, I strongly recommend Aristotle's Rhetoric . Let me set the stage. In ancient Athens, the people had to vote on pretty much everything. The People's Court, which was located in the Agora, was populated on any given day by whoever wanted to be there, which tended to be people (free Athenian male citizens, of course) who didn't need to be somewhere else working. Rich people, who had servants to do their work. Old people, who had passed their useful work life. Wastrels and ne'er-do-wells, and court junkies. On jury days, anybody who wanted to serve could serve for the pay of three obols. The typical jury consisted of 500 Athenians. Also, anybody who wanted to represent someone at court could do so, but most people represented themselves. Putting on a trial was like putting on a play. There were speeches given by both sides. No direct examination, no cross examination, no evidence per se, just argument. Endless argument. And the best arguer won. Aristotle tells you how to argue a case. If you are arguing in favor of a young man, argue that he is of tender years and needs direction. If you argue in favor of an old man, argue that he is venerable and has put in long years of honorable service. If you argue in favor of a rich man, argue that he is a pillar of the community. If you argue in favor of a poor man, argue that he is poor but honest and hard working. Human nature hasn't changed in all these hundreds of years. Emotions matter.