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Technology Stocks : Neomagic Corp. (NMGC) -- Ignore unavailable to you. Want to Upgrade?

To: Vegas who wrote (3639)	6/17/2003 10:09:25 AM
From: Vegas	Read Replies (1) \| Respond to of 3645

Press Release Source: NeoMagic Corporation Multimedia News Release - NeoMagic's MiMagic 6 Applications Processor Delivers The Highest Multimedia Performance For Mobile Phones And Wireless PDAs Tuesday June 17, 7:30 am ET SANTA CLARA, Calif., June 17 /PRNewswire-FirstCall/ -- NeoMagic Corporation (Nasdaq: NMGC - News), a pioneer in Applications Processors for multimedia-rich mobile phones, wireless personal digital assistants (PDAs) and other handheld systems, today introduced its MiMagic 6 Applications Processor. The MiMagic 6's integrated multimedia engine, based on a proprietary technology called Associative Processing Array (APA), can execute more than one billion operations per second at a processor clock rate of 100MHz (megahertz). Providing an order of magnitude more processing than competitive solutions at the same clock rate, the MiMagic 6 delivers the highest multimedia computing performance of any Applications Processor available today. (Logo: newscom.com ) To view the Multimedia News Release, complete with video, audio, and PowerPoint slides, go to: prnewswire.com "Integrated multimedia services, powered by Applications Processors, have the potential to fuel growth and utilization of existing mobile networks and drive the rollout of enhanced third generation cellular services," said Tony Massimini, chief of technology at Semico Research. "In a recent report, Semico forecasted that the Applications Processor market will reach $5 billion by 2007. Innovative solutions such as NeoMagic's MiMagic 6 will help drive this aggressive ramp." The Multimedia Challenge As multimedia requirements on mobile phones and wireless PDAs grow to include applications such as digital imaging, video and interactive gaming, manufacturers are struggling to deliver compelling multimedia performance within a reasonable battery life. Today's solutions are generally inflexible and don't meet the market's rapidly developing multimedia computational needs at low power consumption. NeoMagic's Differentiator: APA Technology NeoMagic created the APA-based multimedia engine used in the MiMagic 6 as an alternative to the power-hungry and less scalable architectures available today. It employs a massively parallel architecture that operates on 512 data-words during each clock cycle. This parallelism results in very high performance for multimedia algorithms. A major problem associated with today's sequential processors is the need to move data to and from the local memory into the processing unit. Excessive data movement results in both power consumption and performance issues. APA's unique parallel architecture merges processing and memory together into a single structure, thereby reducing power consumption through lower clock rates and reduced data movement. About NeoMagic, Inc. Information about NeoMagic is available at www.neomagic.com. Related Links Complete MiMagic 6 Product Information MiMagic 6 Product Brief