To: Jim Bishop who wrote (116029 ) 6/17/2003 12:11:55 PM From: Taki Read Replies (1) | Respond to of 150070 SHRN .011x.013 now.On the news about the guru.Weeeeeee. B: Shelron Group Appoints Famed Marketing Guru Beryl Wolk to Head New Board of A visors NEW YORK, Jun 17, 2003 (BUSINESS WIRE) -- Shelron Group Inc. (OTCBB:SHRN) announced that Mr. Beryl Wolk , the famed marketing genius and president of IMC will head up its newly-formed Board of Advisors. Beryl Wolk will supervise marketing of Shelron's ShellBase Business Intelligence software and other marketing-related software still under development. "We are delighted that someone of Beryl Wolk's reputation and abilities will be heading up our new Board of Advisors," said Shelron CEO, Mr. Eliron Yaron. "I am sure that Beryl will have a significant impact on the company and will create value for our customers and shareholders," Mr. Yaron continued. ShelBase(TM) 2.0, the first advanced, broad-based business intelligence (BI) solution for medium- to large-size corporations, represents a major breakthrough in the BI market, by providing Natural Intelligence Capabilities and reducing implementation time by 80%. According to International Data Corporation (IDC), BI is currently a $6.1 billion market and is expected to grow to $11 billion annually by 2005. Shelron Group's ShelBase(TM) 2.0 takes an innovative approach to tackling BI solutions in a relatively fast and cost-effective manner. ShelBase(TM) 2.0 offers rapid implementation of scalable business intelligence systems that can ultimately serve the entire enterprise This innovative solution can deliver intermediate milestones and productivity paybacks that will justify the project along the way, not just once it has been completed. About ShelBase(TM) 2.0 ShelBase(TM) 2.0 is a customizable software development tool kit that works on Windows and can integrate information from various platforms and databases, such as mainframes and Oracle. It does not eliminate the need to use a consultant/IT expert who specializes in BI systems, but it significantly eases the entry point for any organization implementing a BI system. The fact that ShelBase(TM) 2.0 can be customized gives greater integration opportunities for enterprises. ShelBase(TM) allows companies to quickly transform data into information, because ShelBase(TM) 2.0 is able to understand data and text. The analysis of data can be viewed by the ShelBase Results Viewer as detailed reports, visually, or in summary form. ShelBase(TM) solutions and results are accessible via any mobile platform or web application to the Internet, palm devices, cell phones, telephones and any portable device with encryption protection. ShelBase(TM) 2.0 is used as a deployment accelerator tool kit for IT staff in the enterprise to create cross-platform applications in real time. This tool provides a view of what is happening across the enterprise so the manager can stay on top of trends and changes in the marketplace and react to them quickly. Positive results of the first generation solution were already shown in eight implementations of ShelBase 1.0, including such complex applications as banking and e-business. About IMC IMC is a privately-held company located in Jenkintown, PA. IMC has rapidly expanding relationships with individuals and companies that have businesses on and off line. Currently there are more than 346 members of IMC, and they receive more than 1 billion hits per month. This network will provide incredible market access and synergy that Power Interactive can leverage to achieve broad exposure and market presence quickly. About Beryl Wolk Mr. Beryl Wolk, a Wharton School graduate, is a leader in the Cable TV Industry and co-founder of the Cable Advertising Bureau; he also co-founded the fifth largest magazine in the States: The Cable Guide, recently merged with TV Guide. Mr. Wolk markets the IFPA, the Association of Weekly Newspapers in the U.S. that has a circulation of over 40 million readers. IMC has over $3 billion in media credits and access to over 800 catalogs and at least 77 magazines. Additionally, Mr. Wolk has access to 12,000 hotel rooms, via closed circuit TV for broadcasting infomercials, as well as access to the college market (3.7 million students) by way of "ULT College Consortium." Beryl's World (www.berylsworld.com) is an influential Internet company that consists of 109 consortia worldwide. About Shelron Group Inc. Shelron Group Inc. creates business intelligence (BI) software and E-business marketing solutions. The Company's stock is publicly traded and quoted on the OTC Bulletin Board under the symbol SHRN. Further information is available on the Company's website at www.shelron.com. Safe Harbor Statement This press release contains forward-looking statements that involve risks and uncertainties. Shelron Group's actual results could differ materially from those discussed in such forward-looking statements based on a variety of factors. Other risks are reflected in Shelron Group's filings with the Securities and Exchange Commission. SOURCE: Shelron Group Inc. CONTACT: Shelron Group Inc. Moshe Gluzman, 212/599-1443 info@shelron.com URL: businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2003 Business Wire. All rights reserved. -0- ProviderSequenceNumber: 5576 KEYWORD: PENNSYLVANIA NEW YORK INDUSTRY KEYWORD: SOFTWARE E-COMMERCE INTERNET BANKING ADVERTISING/MARKETING MANAGEMENT CHANGES *** end of story ***