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To: Jim Bishop who wrote (116029)6/17/2003 12:11:55 PM
From: Taki  Read Replies (1) | Respond to of 150070
 
SHRN .011x.013 now.On the news about the guru.Weeeeeee.
B: Shelron Group Appoints Famed Marketing Guru Beryl Wolk to Head New Board of A
visors
NEW YORK, Jun 17, 2003 (BUSINESS WIRE) -- Shelron Group Inc. (OTCBB:SHRN)
announced that Mr. Beryl Wolk , the famed marketing genius and president of IMC
will head up its newly-formed Board of Advisors.

Beryl Wolk will supervise marketing of Shelron's ShellBase Business Intelligence
software and other marketing-related software still under development.

"We are delighted that someone of Beryl Wolk's reputation and abilities will be
heading up our new Board of Advisors," said Shelron CEO, Mr. Eliron Yaron. "I am
sure that Beryl will have a significant impact on the company and will create
value for our customers and shareholders," Mr. Yaron continued.

ShelBase(TM) 2.0, the first advanced, broad-based business intelligence (BI)
solution for medium- to large-size corporations, represents a major breakthrough
in the BI market, by providing Natural Intelligence Capabilities and reducing
implementation time by 80%.

According to International Data Corporation (IDC), BI is currently a $6.1
billion market and is expected to grow to $11 billion annually by 2005.

Shelron Group's ShelBase(TM) 2.0 takes an innovative approach to tackling BI
solutions in a relatively fast and cost-effective manner. ShelBase(TM) 2.0
offers rapid implementation of scalable business intelligence systems that can
ultimately serve the entire enterprise This innovative solution can deliver
intermediate milestones and productivity paybacks that will justify the project
along the way, not just once it has been completed.

About ShelBase(TM) 2.0

ShelBase(TM) 2.0 is a customizable software development tool kit that works on
Windows and can integrate information from various platforms and databases, such
as mainframes and Oracle. It does not eliminate the need to use a consultant/IT
expert who specializes in BI systems, but it significantly eases the entry point
for any organization implementing a BI system. The fact that ShelBase(TM) 2.0
can be customized gives greater integration opportunities for enterprises.

ShelBase(TM) allows companies to quickly transform data into information,
because ShelBase(TM) 2.0 is able to understand data and text. The analysis of
data can be viewed by the ShelBase Results Viewer as detailed reports, visually,
or in summary form. ShelBase(TM) solutions and results are accessible via any
mobile platform or web application to the Internet, palm devices, cell phones,
telephones and any portable device with encryption protection.

ShelBase(TM) 2.0 is used as a deployment accelerator tool kit for IT staff in
the enterprise to create cross-platform applications in real time. This tool
provides a view of what is happening across the enterprise so the manager can
stay on top of trends and changes in the marketplace and react to them quickly.
Positive results of the first generation solution were already shown in eight
implementations of ShelBase 1.0, including such complex applications as banking
and e-business.

About IMC

IMC is a privately-held company located in Jenkintown, PA. IMC has rapidly
expanding relationships with individuals and companies that have businesses on
and off line. Currently there are more than 346 members of IMC, and they receive
more than 1 billion hits per month. This network will provide incredible market
access and synergy that Power Interactive can leverage to achieve broad exposure
and market presence quickly.

About Beryl Wolk

Mr. Beryl Wolk, a Wharton School graduate, is a leader in the Cable TV Industry
and co-founder of the Cable Advertising Bureau; he also co-founded the fifth
largest magazine in the States: The Cable Guide, recently merged with TV Guide.

Mr. Wolk markets the IFPA, the Association of Weekly Newspapers in the U.S. that
has a circulation of over 40 million readers. IMC has over $3 billion in media
credits and access to over 800 catalogs and at least 77 magazines. Additionally,
Mr. Wolk has access to 12,000 hotel rooms, via closed circuit TV for
broadcasting infomercials, as well as access to the college market (3.7 million
students) by way of "ULT College Consortium."

Beryl's World (www.berylsworld.com) is an influential Internet company that
consists of 109 consortia worldwide.

About Shelron Group Inc.

Shelron Group Inc. creates business intelligence (BI) software and E-business
marketing solutions. The Company's stock is publicly traded and quoted on the
OTC Bulletin Board under the symbol SHRN. Further information is available on
the Company's website at www.shelron.com.

Safe Harbor Statement

This press release contains forward-looking statements that involve risks and
uncertainties. Shelron Group's actual results could differ materially from those
discussed in such forward-looking statements based on a variety of factors.
Other risks are reflected in Shelron Group's filings with the Securities and
Exchange Commission.

SOURCE: Shelron Group Inc.

CONTACT: Shelron Group Inc.
Moshe Gluzman, 212/599-1443
info@shelron.com

URL: businesswire.com
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Copyright (C) 2003 Business Wire. All rights reserved.

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ProviderSequenceNumber: 5576

KEYWORD: PENNSYLVANIA NEW YORK
INDUSTRY KEYWORD: SOFTWARE
E-COMMERCE
INTERNET
BANKING
ADVERTISING/MARKETING
MANAGEMENT
CHANGES

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