To: calgal who wrote (62858 ) 6/28/2003 12:35:03 PM From: PatiBob Respond to of 225578 www3.mdanderson.org This year, nearly one million new cases of skin cancer will be diagnosed. experts say most of those could be prevented. "On summer holidays like July 4, many families and individuals overexpose themselves to the sun, resulting in painful, blistering sunburns," says Dr. Stephen Ullrich, associate professor of immunology at The University of Texas M. D. Anderson Cancer Center. "Some of that pain and suffering could be prevented with the proper use of sunscreen, a cap or hat and other protective clothing. In fact, UV exposure can be reduced by up to 60 percent by avoiding the sun in mid-afternoon." Through a unique collaboration of M. D. Anderson Cancer Center and local media, the Under Cover Skin Cancer Prevention Project, celebrating its tenth successful season in Houston, helps to educate the public about the dangers of overexposure to the sun. The Under Cover project utilizes a UV light meter to measure the intensity of the sun's UV-B rays. M. D. Anderson staff translates that information into a scale of one to 10, with behavioral recommendations to accompany each reading. Recommendations vary from no need for precaution to wearing a sunscreen of SPF 15, a shirt and cap or hat. UV readings are taken four times daily (10 a.m., noon, 2 p.m. and 4 p.m.) from a meter located atop a M. D. Anderson building in the Texas Medical Center. The readings are provided to local "media partners" who publish or broadcast them to the public through Sept. 6 (Labor Day). As much as 80 percent of a person's lifetime sun exposure occurs by age 18, so children are at a very high risk simply because of their time spent outdoors. "Sun protection during the first 18 years of life can reduce a child’s lifetime risk of developing certain types of skin cancer by 78 percent," Dr. Ullrich adds. "Sunscreen must be applied correctly to achieve total effectiveness," Dr. Ullrich explains. "It should be applied 30 minutes before going outdoors and reapplied every 60 to 90 minutes or after coming out of the water." People who are at highest risk for skin cancer are those with red or blond hair, blue or light colored eyes, and fair skin that tends to burn rather than tan. Although these groups are at a higher risk than others, the sun's rays can affect people of any skin and hair color. "Wrinkles and a leathery complexion are direct results of too much sun," Dr. Ullrich said. "The costs of repairing this type of damage later in life are far greater than the costs of sunscreen and hats." Local "community partners" such as libraries, YMCA’s and area tourist attractions make the Under Cover skin cancer prevention brochure available to the public at no charge in various locations across Houston. The public also may request the free skin cancer prevention brochure or hear the current UV reading by calling 1-800-322-5454. The Under Cover project was launched in Houston in 1990, Corpus Christi and Austin in 1992, and Midland/Odessa in 1993. During the 1998 season, 39 "media partners" helped disseminate the skin cancer prevention message throughout Texas.