To: P2V who wrote (119 ) 7/22/2003 6:31:08 AM From: Maurice Winn Read Replies (1) | Respond to of 246 Hi Mardy. Thanks for the orthogonality. Meanwhile, Intel, Cisco and the Centrino onslaught is being lined up. And 802.11g progressing:theregister.co.uk <Cisco and Intel: the alliance the wireless world should fear By Guy Kewney, Newswireless.net Posted: 22/07/2003 at 08:56 GMT The announcement says "Intel and Linksys." But you have to remember that these days, Linksys is owned by Cisco. Together these two giants, Intel and Cisco, are setting up their own little rival to the WiFi Alliance. Well, not so little, maybe... The first stage is "a technology and marketing program to improve the experience of setting up and operating wireless networks in homes and small offices" using Linksys wireless routers and access points and Intel Centrino mobile technology. There is nothing, at this stage, about what some fear to be the real threat to all rival suppliers of access points and makers of wireless adapter cards - no mention of Cisco Client Extensions, or CCX. But if you can't see the path from here to there, you can't be concentrating. The announcement is seen by Paul Otellini, Intel president and chief operating officer, as crucial to the corporation's future. Otellini himself made the launch presentation, saying that "the rapid adoption of Intel Centrino mobile technology shows that mobile users support Intel's vision of mobile computing and faster, simpler access to the Internet." He elaborated: "Intel Centrino mobile technology and Linksys wireless products are a powerful combination in the effort to broaden the use of wireless broadband." The question is whether anybody else will get a look in. Initially, Intel is conducting engineering testing or "verification" of Intel Centrino mobile technology, to make sure that it works correctly with Linksys wireless access points and routers that are currently available. It's described as "joint engineering and co-marketing work." Here's where the WiFi Alliance should start to worry: the verified Linksys products "will be identified with a 'Verified with Intel Centrino mobile technology' label on the packaging to help inform consumers that the Intel and Linksys products have been tested to work together," says the joint announcement. That, in a nutshell, is what the WiFi Alliance has taken upon itself to do for the industry. The question it faces is this: can it continue to make the WiFi logo the important one? or will people look, instead, for the Centrino and "Verified with" badge? There are those who have ridiculed this idea. They say that rival companies like Agere and Intersil have dominated the market, and won't be pushed aside; and that there have been few successes in marketing to match the WiFi promotion. And they're right! - but the future may be different. Already, things are moving. It would be hard to overestimate the impact of the arrival of Linksys into the market with the high-speed new pre-standard (now 802.11g) at the end of last year. Rival suppliers of access points say that their figures show that sales of access points into the home rose enormously - according to US Robotics, by as much as five times. In the same way that Linksys dominates today's domestic market, so Cisco rules the roost in the corporate space; and now the two have joined together, they pretty much own the access point business. And Intel, while still just "one of the players" in the client wireless business, and still buying its wireless chips from others, has already said what it plans. It plans to incorporate the client circuitry, not just in notebooks, but also in its processor chips. The verification effort is under way, and verified Linksys products will be available at retail locations throughout Europe starting in September. ...continues... > Mqurice