The Value of Brand
Samsung moves up again. From 34th 2 years ago, to 25th last year and now to 21st.
For the fourth consecutive year, BusinessWeek has teamed up with Interbrand, a leading brand consultancy, to publish a ranking of The 100 Top Global Brands by dollar value ...
Annual Ranking of The 10 Top Global Brands For 2004
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Rank Company Brand Value ($000) Percent
2004 2003 2004 2003 Change Country
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1 1 Coca-Cola 67,394 70,453 -4% U.S.
2 2 Microsoft 61,372 65,174 -6% U.S.
3 3 IBM 53,791 51,767 4% U.S.
4 4 GE 44,111 42,340 4% U.S.
5 5 Intel 33,499 31,112 8% U.S.
6 7 Disney 27,113 28,036 -3% U.S.
7 8 Mcdonald's 25,001 24,699 1% U.S.
8 6 Nokia 24,041 29,440 -18% Finland
9 11 Toyota 22,673 20,784 9% Japan
10 9 Marlboro 22,128 22,183 0% U.S.
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Selected Techs in the Top 100
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12 12 Hewlett-Packard 20,978 19,860 6% U.S.
16 17 Cisco 15,948 15,789 1% U.S.
20 20 Sony 12,759 13,153 -3% Japan
21 25 Samsung 12,553 10,846 16% S. Korea
25 29 Dell 11,500 10,367 11% U.S.
28 24 Oracle 10,935 11,263 -3% U.S.
34 35 SAP 8,323 7,714 8% Germany
35 39 Canon 8,055 7,192 12% Japan
38 36 GAP 7,873 7,688 2% U.S.
39 NEW Siemens 7,470 New New Germany
43 50 Apple 6,871 5,554 24% U.S.
46 32 Nintendo 6,479 8,190 -21% Japan
51 48 XEROX 5,696 5,578 2% U.S.
53 34 Kodak 5,231 7,826 -33% U.S.
60 NEW EBAY 4,700 New New U.S.
61 65 YAHOO! 4,545 3,895 17% Switzerland
65 59 Philips 4,378 4,464 -2% Netherlands
66 74 Amazon.com 4,156 3,403 22% U.S.
76 81 MOTOROLA 3,483 3,103 12% U.S.
77 79 PANASONIC 3,480 3,257 7% Japan
82 64 AOL 3,248 3,961 -18% U.S.
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BusinessWeek/Interbrand
The complete Global Brand Scoreboard:
businessweek.com
- Eric - |
