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Politics : PRESIDENT GEORGE W. BUSH -- Ignore unavailable to you. Want to Upgrade?


To: Neeka who wrote (440753)8/10/2003 2:03:33 PM
From: stockman_scott  Read Replies (8) | Respond to of 769667
 
The Ethics of Persuasion: Some Guidelines

by Edward L. Bernays

1. Do Not Use False Evidence
2. Do Not Use Illogical, Unsupported Reasoning
3. Do Not Falsely Represent Yourself
4. Do Not Conceal Your Purpose or Interest
5. Do Not Cover Up Consequences
6. Do Not Use Baseless Emotional Appeals
7. Do Not Oversimplify Complex Situations
8. Do Not Pretend Certainty
9. Do Not Advocate What You Don't Believe Yourself

bushwatch.com