To: Dale Baker who wrote (13401 ) 8/25/2003 9:50:36 AM From: Bucky Katt Read Replies (1) | Respond to of 48461 I was on point, here it comes> Power Industry Sets Campaign To Upgrade U.S. Electrical Grid By JOHN J. FIALKA Staff Reporter of THE WALL STREET JOURNAL WASHINGTON -- The nation's electric-power industry, thrust into the public spotlight by the Aug. 14 blackout, is preparing to launch a public-education campaign to help it raise $100 billion from investors, governments and consumers (LOFL) to upgrade the nation's power grids. The nucleus of the argument, embodied in a 72-page plan written before the blackout, is that the U.S. must overhaul the electrical grid with 21st century technology because patchwork fixes on the current transmission system will result in continued outages that are costing businesses about $100 billion a year. "We want to build as big a coalition as possible," said Kurt E. Yeager, president and chief executive of the Electric Power Research Institute. The institute is a nonprofit research group in Palo Alto, Calif., that represents more than 1,000 companies, including privately and municipally owned utility companies and rural electric cooperatives, who are often at odds. "There is a real concern among our members that when the economy comes back strong whether we are going to have trouble keeping the lights on." The institute estimates the cost of adding such controls will add about 10% to the average consumer's electric bill. The investment will cost the average homeowner $100 a year, but improvements in productivity that result from more-reliable transmission and other upgrades will eventually save the consumer $500 a year, it said. The report calls for the industry to emphasize the "increasing...functionality and value of electricity," rather than touting it as a low-price commodity.