Newspapers Run 9 of Top 20 Web News Domains
Leading Chains: Gannett, Knight Ridder, Tribune
NEW YORK -- Nine of the top 20 news Web sites or groups in the U.S. during July were affiliated with newspapers, according to audience statistics from Nielsen//NetRatings. Seven were affiliated with broadcasters, three were online-only, and one was magazine.
The top sites in Nielsen//NetRatings' Current Events & Global News category were CNN, MSNBC, Yahoo! News, AOL News, and Gannett's aggregated newspaper sites (with the exception of USAToday.com). Counted separately by Nielsen//NetRatings, USA Today's Web site ranked 11th.
Nielsen//NetRatings classifies news Web sites according to the media companies' preferences; thus, some newspaper Web sites are counted individually in these rankings, while others are aggregated for a single newspaper chainwide ranking.
The rankings of current events and news sites were based on a panel of 60,000-plus Americans accessing the Web at work and home.
One newspaper chain, E.W. Scripps, also showed up in the top 20 directories/local guides category as ranked by Nielsen//NetRatings. The complete table is below.
Nielsen//NetRatings is a joint service of VNU-owned Nielsen and NetRatings, which is majority-owned by VNU, the parent company of E&P.
Top 20 Current Events & Global News Sites
Unique Audience Time Per Person
Brand or Channel (000) (hh:mm:ss)
CNN 21,258 0:26:13
MSNBC 20,477 0:21:37
Yahoo! News 17,755 0:25:22
AOL News 16,190 0:30:47
Gannett Newspapers 9,555 0:12:40
Knight Ridder Digital 8,905 0:12:28
NYTimes.com 8,283 0:34:45
Internet Broadcasting Systems Inc. 8,153 0:13:40
Tribune Newspapers 7,932 0:21:06
washingtonpost.com 5,801 0:21:59
USAToday.com 5,663 0:16:16
ABC News 5,522 0:09:43
MSN Slate 5,328 0:09:15
Hearst Newspapers Digital 4,651 0:16:11
Fox News 4,473 0:33:28
CBS News 3,791 0:06:30
BBC News 3,578 0:09:32
Time Magazine 3,525 0:04:30
Advance Internet 3,454 0:12:05
McClatchy Newspapers 3,415 0:19:43
Top 20 Directories/Local Guides Sites
Unique Audience Time Per Person
Brand or Channel (000) (hh:mm:ss)
Yahoo! Get Local 18,195 0:10:18
Superpages.com 7,513 0:07:23
Time Warner Cable 6,224 0:11:06
Switchboard.com 5,213 0:07:31
Yahoo! People 5,098 0:03:12
Citysearch 5,003 0:06:03
SMARTpages 3,729 0:04:06
WP.com (whitepages) 3,645 0:04:47
E.W. Scripps Newspapers 2,764 0:08:44
AOL Yellow Pages 2,425 0:06:26
Government Guide 2,361 0:02:32
MSN Yellow Pages 2,345 0:01:07
QuestDex.com 1,834 0:07:56
Yellowpages.com 1,818 0:04:43
About Cities and Towns 1,065 0:03:03
areaguides.net 1,016 0:02:03
New York Metro 817 0:06:46
This is LONDON 729 0:02:08
reversephonedirectory.com 728 0:01:51
PhoneNumber.com 509 0:01:38
Source: Nielsen//NetRatings. Data based on audience measurement of more than 60,000 U.S. panelists with home and work Net access. July 2003
Source: Editor & Publisher Online
Staff report
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