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Gold/Mining/Energy : Nuvo Research Inc -- Ignore unavailable to you. Want to Upgrade?


To: Montana Wildhack who wrote (12823)8/28/2003 7:34:24 PM
From: Montana Wildhack  Read Replies (1) | Respond to of 14101
 
Don't sit there Kermit, that's a toadstool.

Assume for a moment that there is a big, fat book you
can subscribe to that comes out monthly. It's almost
unbelievably expensive and in it is the drug prescription
fills and related activity for each month.

Pretend for a moment that in that book are these numbers:

Pennsaid:
May - 2800
Jun - 4200
Jul - 6300

Now obviously in real life no one should believe this and
certainly no one should trade based on this.

But in this story if those were the numbers what would that
mean? It would mean that this is the number of times a
doctor wrote a prescription for Pennsaid and someone went
to a pharmacy and got it filled. They're called scripts.

If you also had the refill number you would know how many
of those were from new prescriptions (11,500) and how
many from refills of existing prescriptions (1,800). Lets
say you don't care right at this point even though this
becomes a critical issue (the ratio of refill to new must
grow over time).

So what would an example like this mean in terms of
revenue? (There are other factors involved but they become
less material with more volume so lets keep it simple.)

It would mean that in May with numbers like that they would
have earned $80k US in revenue from Canada. To fill in the
gaps you would need around $250k US (or EU) from Italy as
a form of upfront and the $316k US from OXO with some
combination of Italy and the inventory adjustment ($21k?
71k?) to come to the $657k US - hypothetically.

Using the same numbers you would also arrive at $330k US
in Pennsaid revenue in Canada in the first two months of
this quarter with a 50% growth in script rate from June
to July. And an annualized run rate of $3 million Cdn
in sales based on the third month of launch.

That's crazy talk I know; but, you shouldn't believe any
of this anyway. It's just an exercise.

It also implies that in the 1st Quarter of 2004, DMX would
be reporting around $550k US in revenue from Pennsaid in
Canada (don't forget it's a simple model; but, trust that
the materiality is not great and declines over volume.)

If a trend like that continued; but declined significantly
in month over month ratio - you would be assuming that
Pennsaid did not peak in sales in the third month and
instead peaked somewhere after 6 months.

[Note: The increase June to July was 50%. What I'm saying
above is that the increase from October to November declines
to 18%. The activity volume is still growing but the rate
of that growth is declining.]

If you assumed that, then the sales of Pennsaid in Canada
in the 2nd Quarter might be $1.2M US which is a run rate
of $7.5M Cdn in local market sales which is 1.5% as
measured last year.

As jamieb7 on SH understood clearly the real question is
when does the sales growth plateau. It'll have to slow
down first before it stops and so far it hasn't done that
either.

...

We'll get a peek at what actually happened in real life
just before the AGM in October when the reported sales
will be published. The sales will be over $500k US but
I think are unlikely to break $657 until the 2nd quarter.

In the meantime the right response is to be very skeptical
of this.

Wolf