To: Johnny Canuck who wrote (40129 ) 8/26/2003 11:17:03 AM From: Johnny Canuck Read Replies (1) | Respond to of 69260 Game makers try to plug brain drain By Reuters August 26, 2003, 7:13 AM PT Europe's video game makers are having a banner year, churning out monster hit titles from "Lara Croft Tomb Raider: The Angel of Darkness'' to "Splinter Cell.'' Yet jobs in the industry are far from secure. European publishers Eidos, Ubi Soft and Infogrames are shifting key business units to North America, the world's largest market, and most companies are trawling Eastern Europe for highly skilled but cheaper programmers. Meanwhile, as more top games result from tie-ins with blockbuster films, Hollywood's influence on the industry has grown, drawing many of the brightest young developers, graphic artists and programmers to Southern California to hone their skills. Aiming to turn the tide, the British gaming industry has organized the "London Games Week,'' a multimillion-pound marketing blitz to coincide with the annual ECTS game developers trade show this week in the U.K. capital. London Games Week aims to establish the United Kingdom as the hub of European gaming, a fertile place to design back-alley shoot-outs and drag-racing challenges. "It's important to put a spotlight on this industry right now. This is a new entertainment industry that is taking the U.K., if not the world, by storm,'' said Roger Bennett, director general of the European trade body Entertainment and Leisure Software Publishers Association. Eidos, Ubi Soft and Infogrames are all expanding in North America to bring distribution facilities closer to the larger U.S. market and are basing marketing operations close to Hollywood executives in the hope of scoring licensing deals for box office smashes. New programming hot spots are popping up all the time, particularly in Eastern Europe, where development teams are at the top of their game and come cheap. "The cold hard reality is we have lots of independent game developers who are really struggling to stay competitive with other countries,'' said veteran British game developer Peter Molyneux, founder of Lionhead Studios. Although the industry is enjoying record sales, competition has gone from tough to brutal. State-of-the-art games are big budget projects, taking years to produce. A flop can spell doom for developers and publishers. Shares in Eidos have fallen more than 25 percent since May when it first became apparent that development snags would force the company to postpone its June launch date in Europe for the latest "Tomb Raider'' game.