To: Volsi Mimir who wrote (30 ) 8/27/2003 10:11:06 PM From: Volsi Mimir Respond to of 66 OT-sidebar investing: EPA pollution and energy: =============================================== the story: Space-age face cream for world's most polluted cities By Severin Carrell 24 August 2003 It's what every girl in Mexico City needs - an anti-pollution face cream designed with the help of a satellite orbiting 500 miles above earth. The cosmetics giant L'Oréal has teamed up with the European Space Agency to create a set of moisturisers, shampoos and creams designed specifically for the world's most polluted cities. L'Oréal, owners of the Lancôme, Helena Rubinstein and Garnier brands, will use the world's most sophisticated and powerful monitoring satellite, Envisat - which normally helps combat environmental destruction, watches the ice caps melt and tracks rainforests' disappearance - to monitor the much higher levels of pollution in cities such as London and Los Angeles. Detailed maps of ozone, carbon monoxide and UV-radition levels could even one day create tailor-made creams for each city. Eventually a smart generation of cosmetics could adapt to day-by-day fluctuating pollution, says Patricia Pineau, a L'Oréal executive. ================= L'Oréal USA (formerly known as Cosmair, Inc.) is a wholly-owned subsidiary of L'Oréal SA. Minority ownership (46.3%) is traded in common stock on the Paris Stock Exchange, with the majority ownership (53.7%) held by Gesparal. Gesparal is a holding company co-owned by Nestlé (49%) and the daughter of L'Oréal's founder, Mrs. Liliane Bettencourt (51%). =================== NOW it might be prudent to invest in PWR, HDWR and NSRGF???? LOL- I already lost the battle of not buying French cosmetics during the Iraq war. Business 2.0 Energy & Utilities linksbusiness2.com