Reference: HDD Industry Bios Part 2 of 2 [Diskcon 2003]
Session 4
Enterprise Server Applications: Defining Ultimate HDD Specifications
Don Cameron, Sr. Staff Architect, Intel’s NAL
Don Cameron manages the Network Storage group in NAL. The group is working on iSCSI, Object-Based Storage, and active disk technologies. These can be used to “scale-out” storage, for increased performance and reliability in corporate datacenters.
Mr. Cameron has been with Intel for 15 years. He previously was part of the team that developed the Virtual Interface Architecture. Before that he worked in Intel’s Supercomputer Systems Division (SSD), where he managed a group that produced a single-system image Unix operating system that ran on 8,000 nodes.
Don has attended Antioch College, Boston University, Northeastern University, Portland State University, and Oregon Graduate Institute. He co-authored “The Virtual Interface Architecture” for Intel University Press (2002). He has been issued three patents for computer and networking topics.
Gabriel Broner, VP Engineering, Silicon Graphics
Gabriel Broner is Vice President of Engineering, Software and Storage Division at SGI. The Software and Storage Division is responsible for developing all the system software and storage hardware and software for SGI.
Gabriel has 20 years of experience in the computer industry. In 1991, Gabriel joined Cray Research as an operating systems architect, and since then, he has held a series of technical and management positions at Cray and Silicon Graphics.
Gabriel is currently a member of the Technology Enterprise Board which advises the Governor of Minnesota on technology matters.
Gordon Hughes, Associate Director, CMRR, University of California, San Diego
Gordon Hughes has a Ph.D. from CalTech in Electrical Engineering with a BS in Physics. He spent 15 years at Xerox PARC (El Segundo Advanced Development Lab) working in disk drive magnetic recording research. He wrote several seminal papers including one on micromagnetic media modeling and magnetic head design and noise. He was Senior Director of Recording Technology at Seagate Technology and is currently Associate Director of CMRR at UCSD. He is a fellow of the IEEE.
Doug Pickford, Director of Server Market and Product Strategy, Hitachi Global Storage Technologies
Doug Pickford is currently the Director of Server Market and Product Strategy at Hitachi Global Storage Technologies. Mr. Pickford has spent more than 20 years in the storage industry working a variety of engineering and management positions for HDD companies including IBM, JTS, Conner Peripherals, Maxtor and Western Digital. During this time, Mr. Pickford has been focused on the whole spectrum of Interfaces, from ATA to SCSI to FCAL, from firmware to electronics to committees. Mr. Pickford received his BSCS from the University of California, Santa Barbara and currently makes his home in Gilroy, California with his wife and two beautiful young daughters.
Session 5
High Performance/Capacity HDD Technologies for Leading Applications
Robert Evans, Director of Technical Support, Hutchinson Technology, Inc.
Bob joined Hutchinson Technology in 1995 after working 17 years in the aerospace industry. During his 8 years at Hutchinson Technology he has worked as a Staff Engineer, supervised the Advanced Product Technology group, and currently is stationed in Tokyo, Japan, as Director of Technical Support for Hutchinson Technology Asia Incorporated. Bob has a B.S. degree in mechanical engineering from Brigham Young University (1978) and an M.S. degree in engineering mechanics from Iowa State University (1982).
Dr. Mark Re
Dr. Re has served as Senior Vice President, Research and Development, responsible for all R&D operations, since April 1998. Prior to joining the Company, he served at IBM, where he held various senior managerial positions, most recently as Director of recording head development engineering. At IBM, he managed magnetoresistive (MR) and giant magnetoresistive (GMR) recording head development. Dr. Re has over 35 articles published in scientific and engineering publications, and has more than 10 patents to his credit involving magnetic recording technologies. He holds a Ph.D. and an M.S. degree in Electrical and Computer Engineering from Carnegie Mellon University in Pittsburgh, Pennsylvania, and a bachelor’s degree in Electrical Engineering from Northwestern University in Evanston, Illinois.
Gary Gentry, VP Strategic Marketing and Planning, Seagate Technology, Inc.
Gary Gentry is Seagate Technology’s vice president of strategic marketing and planning. In this role, Gary leads Seagate’s strategic marketing activities, focused on forward-looking enterprise, desktop, notebook, and consumer electronics applications for storage. His responsibilities include product planning, strategic marketing, competitive analysis and market research.
Gary has been with Seagate for 14 years at locations in Simi Valley, California and Oklahoma City, and is now based in Longmont, Colorado, the headquarters of the company’s Personal Storage Group. This group is tasked with developing and marketing solutions for desktop, notebook, and consumer electronics applications.
Prior to his current role, Gary served as an executive director of marketing for Desktop storage in Longmont and Executive Director of Marketing for Enterprise products in Oklahoma City. Gary joined the company with Seagate’s acquisition of Imprimis (Control Data Corporation’s hard disc drive business), in October 1989. During his time at CDC, Gary worked on CDC’s first 3.5-inch hard drive.
Overall, Gary has over 20 years experience n the data storage business, in both tape and hard drive development working at Micropolis, Telex Computer Products and CDC.
Gary holds a Masters of Business Administration (MBA) and a Bachelor of Science Electrical Engineering (BSEE), both from the University of Tulsa.
Dr. Martin Hassner, Research Staff Member, Hitachi GST
Martin Hassner received the B.Sc. and M.Sc. degrees in electrical engineering from the Technion at Haifa, Israel, in 1968 and 1973, respectively, and the Ph.D. degree in systems science at UCLA in 1980.
Since 1980 he has been with IBM Research, first at the T.J. Watson Research Center at Yorktown Heights, NY, and since 1982 at the IBM Almaden Research Center at San Jose, CA. In 1985 he was a co-recipient of the Information Theory Group Best Paper Award. In 2000 he became an IBM Master Inventor. He holds 30 U.S. patents and has received several IBM internal awards for contributions to data storage products. In 2003 he joined the San Jose Hitachi Global Storage Technology Research Laboratory. His main topics of research are the theory and applications of error correction and signal processing.
Session 6
The Eccentric Evolution of Consumer Storage Applications
Dave Reinsel, Sr. Research Analyst, Hard Disk Drives and Components, IDC
Dave Reinsel is a research manager at IDC responsible for conducting research on the worldwide storage market. Specifically, Mr. Reinsel forecasts and analyzes the worldwide hard disk drive (HDD) industry. He follows the HDD vendors on a quarterly basis collecting and analyzing unit shipments and revenue by the following metrics: form factor, system market segment, RPMs, drive capacity, areal density, head/platter counts, and various component technologies. In addition, Mr. Reinsel is a regular contributor to IDC's Storage Newsletter.
Mr. Reinsel has a wide range of responsibilities, which include surveying and forecasting the hard disk drive market annually and quarterly, publishing timely opinions and analysis on various aspects of the HDD industry, conducting primary research and analysis on various consulting projects, analyzing the competitive landscape, and responding to extensive client inquiries. In 2002, Mr. Reinsel published IDC’s first ever report on HDD component technology and in 2003 co-authored the industry's first extensive report on external drives.
Prior to joining IDC, Mr. Reinsel worked for Hutchinson Technology Inc., a component supplier to the hard disk drive industry. Mr. Reinsel earned a bachelor's degree in education in the field of mathematics from the University of Missouri, Kansas City. He works from a home office in Minnesota.
John Osterhout, Business Management, Microdrive Products, Hitachi, GST
Before joining Hitachi Global Storage Technologies in January, 2003, John Osterhout led the worldwide marketing effort behind IBM's revolutionary Microdrive products for more than two years. He was instrumental in establishing IBM's market leadership in high capacity storage for handheld digital products.
Prior to joining IBM in 1998, John held various marketing management and business line management positions at Eastman Kodak Company in Rochester, New York. He has a broad marketing background in consumer and high-tech products, and has been instrumental in bringing numerous innovative products to market. His industry knowledge and experience spans several key sectors: photography, consumer electronics and information technology.
John has served on the board of directors of several industry associations, including the Consumer Electronics Manufacturer's Association (CEMA), the Interactive Multimedia Association (IMA), and the CompactFlash Association (CFA).
John holds a B.A. in Economics and an MBA from the University of Rochester. He lives in Los Gatos, California with his wife, Barbara, and daughters Robin and Jessica.
Stephen DiFranco, VP of Corporate Marketing, Maxtor
Stephen DiFranco is vice president of corporate marketing for Maxtor Corporation. He joined the company in May 2002 and is responsible for Maxtor’s global marketing strategy including all marketing activities, channel development, corporate branding initiatives, and marketing communications.
Prior to joining Maxtor, Mr. DiFranco served as the executive vice president of marketing for WebGain, Inc., a software provider for enterprise companies. There, he led the company’s global marketing strategy, including product strategy, brand development, marketing communications, corporate positioning and analyst relations.
From 1998 to 2000, Mr. DiFranco was director of marketing for Iomega Corporation, and held the general manager role for its professional products and business division. At Iomega, he handled brand management for the $350M JAZZ product line, establishing new consumer, business-to-business, OEM and vertical marketing programs.
Prior to his work at Iomega, Mr. DiFranco was with Sony Electronics, Inc. from 1989 to 1998. During his decade with the company, he held senior marketing positions and worked on such high profile launches as the JumboTron, CD-ROM XA and Digital TV. Mr. DiFranco also acted as Sony's spokesperson on the economic impact and professional application for DTV, and served as liaison to network TV executives on issues relating to implementing DTV for sports production.
Mr. DiFranco currently serves on the mass storage editorial board for Business Solutions magazine, which assists in setting the future storage focus of the magazine. He holds a bachelor’s degree in speech and theater from Montclair University in New Jersey.
Greg Goelz, VP Marketing, StorCard
With more than 20 years of experience in storage technologies and international business, Greg Goelz brings a unique perspective on the impact and marketing of disruptive technologies. Prior to joining StorCard, Mr. Goelz was at SGI (Silicon Graphics Inc.) where he held the positions of VP and General Manager of Workstations and Intel based Servers, and VP Worldwide Channel Sales & Marketing. Mr. Goelz has also held senior global sales and marketing management positions at several reputable companies including Iomega Corporation and Conner Peripherals.
Mr. Goelz earned a B.S. in Industrial Engineering from Lehigh University, and a MBA from the University of San Diego.
Session 7
What Drives Storage in Consumer Electronics Applications
Richard Jorgensen, Vice President of Strategic Markets & Emerging Technologies, Maxtor Corporation
Vice President of Strategic Markets & Emerging Technologies. He is responsible for marketing strategies designed to move Maxtor forward in meeting the storage solutions needs of the consumer electronics industry.
Jorgensen brings over 22 years of storage industry experience to Maxtor. Most recently, Jorgensen was responsible for marketing Quantum's DLT tape Library Customers. He also served as the Vice President for Channel Connections – a consumer electronics market consulting firm, and Director of Optical Storage for Fujitsu America.
Jorgensen also has 15 years experience in the broadcast industry providing storage solutions to the television, movie, and record industry. He also has experience on the talen side as well as a sports announcer and talk show host. He is currently hosting a nationwide syndicated weekly personal finance radio show, It’$ Your Money and is a frequent contribtor to national magazines with trend topic stories under the column name MoneyTECH .
Jorgensen also held several other management/executive positions at MaxOptix, Ricoh, and Dysan/Xidex corporation
Jorgensen lives with his family in the Silicon Valley. He holds a MBA from Santa Clara University and a BS mechanical engineering from the University of California, Berkeley
Ken Morse, PowerTV, Inc.
Ken is a founder and CTO of PowerTV, Inc., a fully owned subsidiary of Scientific Atlanta. PowerTV provides the software platform and services for over 15 million digital interactive set-tops in North America today. In his role Ken is responsible for the technical and product direction of the company. During his time with the company he has led a wide range of groups including engineering development, product and program management and technical publications. Prior to PowerTV, Ken was a member of the team that developed the first Hardware Reference Platform for Multi-media consumer electronics devices at Kaleida Labs, an Apple-IBM joint venture. Ken was also a founder of Ultra Digital Systems and MTL where he developed DSP Development systems and video compression schemes for PC multi-media applications. Ken's first foray into business was in 1981 when he received a Commodore Vic-20 and founded a company offering fast loaders and encryption schemes to the software duplicating industry. Ken attended the University of Liverpool and holds a Ph.D in Electronic Engineering and a B.Eng in Electronic Engineering. He is a member of IEEE, ACM, and SCTE.
Nigel Macleod, Sr. Vice President, Notebook Products, Seagate Technology
Nigel Macleod serves as senior vice president of Notebook Products for Seagate Technology. He is responsible for developing and launching the new Momentus line of notebook disc drives. Macleod joined Seagate in 1995 as vice president of Design Engineering for Seagate’s High Performance Products where he was responsible for launching the Cheetah 10,000 RPM series of disc drives. He later became senior vice president of Advanced Concepts and focused on the selection, development, and staging of new technologies for future disc drive products. Prior to Seagate, Macleod served as vice president of Engineering and Advanced Technology for Micropolis Corporation, where he was responsible for all aspects of hard disc drive R&D.
Macleod’s career in hard disc drives began in Scotland with Rodime in 1982, where he worked in a variety of technical and management roles including vice president of Engineering. He also has worked in independent consulting, providing technical analysis related to hard drive patents and licensing.
Macleod holds a bachelor’s degree in electronics and electrical engineering from the University of Glasgow in Scotland. He holds three U.S. patents and one European patent, all in the field of hard disc drive technology.
Rajeev Nagar, Lead Program Manager, Microsoft
Mr. Nagar is a lead program manager at MSFT responsible for local disk file systems and related technologies. Rajeev has spent over 12 years in the design and implementation of device drivers, local/distributed file systems, and highly available (clustered) systems. Rajeev has a MS degree in Computer Sc. from UCF and a MBA from Berkeley.
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