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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?


To: Mark Marcellus who wrote (17784)9/30/2003 6:07:47 AM
From: Bob Rudd  Read Replies (1) | Respond to of 78958
 
Mark: New management has scored with new product hits: salads, McGriddles, etc...though these may have been developed previously. Unfortunately, operations still need improvement as this QSR study shows MCD slipping form 4th in the 02 study to 12th: qsrmagazine.com
As to hanging on: This is clearly a market that favors suspension of disbelief and may continue to do so for quite some time, so even if I'm 'right' on the fundamental issues and negative margin impacts, there's a good chance I'll miss some upside.