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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?

To: Mark Marcellus who wrote (17787)	10/1/2003 3:58:30 PM
From: Bob Rudd	Respond to of 78958

Mark, Here's the QSR time frame & methodology: "The study was conducted between April 1, 2003 and June 15, 2003. Restaurants were visited between the lunch hours of 11:00 a.m and 2:30 p.m. and between the dinner hours of 4:00 p.m. and 7:00 p.m. A restaurant could only be visited twice—once during the lunch period and again during the dinner period. A total of 11,246 time studies were completed in all 50 states" Cantalupo took over in Jan. 2003, so perhaps the survey was a bit early to fully reflect his initiatives. Still, MCD mgmt already had their shoulders to the wheel on getting operational improvements...the mystery shopper program was going strong, so I was expecting the needle to move. It did, but not in the right direction. Drilling down, most of the decline was attributable to poor order accuracy which could be a byproduct of introducing several new items. Or not...according to the survey detail, failure to deliver napkins and requested condiments stood out as main sources of order inaccuracy.