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LeapFrog Products Now Available to Consumers in Mexico
Thursday October 2, 12:00 pm ET
Company Donates Learning Products to Papalote Children's Museum
EMERYVILLE, Calif., Oct. 2 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc. (NYSE: LF - News), a leading developer of innovative technology-based educational products, today announced consumer availability of its products in Mexico. LeapFrog Mexico now offers more than 20 products, among them, some of its best-selling products in the U.S. for children ages 6 months to 8 years, including the LeapPad® Learning System and the LeapStart(TM) Learning Table.
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LeapFrog Mexico, a subsidiary of LeapFrog Enterprises, will unveil its product offering this week at the Papalote Children's Museum in Mexico City and donate a range of products to the Museum, which promotes learning, communication and coexistence through interactive activities. The LeapFrog product range has become part of the museum's permanent learning exhibit areas and all Museum visitors will have the opportunity to explore, play and learn with LeapFrog products.
"For years, LeapFrog has offered engaging learning experiences to children around the world. Now we have expanded to the sophisticated and diverse Mexican market, where children's education is a priority in all families," said Tim Bender, president of the Global Consumer Products Division at LeapFrog. "Our products have been met with an enthusiastic response from our Mexican retail partners, parents and children alike. We know that Mexican families will enjoy the same benefits that LeapFrog products bring to other children's development and education throughout the world."
"We are proud bring our products to Mexico and are honored that Papalote Children's Museum has chosen to exhibit them," said Jaime Hernandez, director general of LeapFrog Mexico. "In Mexico, the demand for educational products that engage and amuse children is growing every day. LeapFrog products will more than meet the expectations of Mexican consumers."
LeapFrog opened the Mexico City office in April of this year and the company's products are now available at major department stores and toy stores throughout Mexico. LeapFrog products are also available in Spanish in the United States, Spain and other countries in Latin America.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California.
In Homes: LeapFrog has developed nine learning platforms that come to life with more than 90 interactive software titles, covering important subjects such as phonics, reading, math, music, geography, social studies, and science. In addition, the company has created more than 35 stand-alone educational products for newborns to age 16 years. All products contain educational curricula and reflect a teaching style designed to be fun, engaging, and effective. LeapFrog's award-winning U.S. consumer products are available at major retailers.
In Schools: In 1999, the Company created its school division, LeapFrog SchoolHouse, in response to countless requests from educators to customize LeapFrog's award-winning technology and educational products for the classroom. The LeapFrog SchoolHouse curriculum programs are currently in more than 15,000 classrooms in the U.S. with more than 200 interactive books and more than 290 skill cards representing more than 5,500 pages of educational content. In addition, LeapFrog SchoolHouse products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher's Choice Award from Learning magazine.
Around the World: Interest in LeapFrog learning products is worldwide. LeapFrog currently has offices in Canada, France, the United Kingdom and Mexico. LeapFrog consumer products are available in more than 25 countries and produced in five different languages.
NOTE: LEAPFROG, the LeapFrog logo and LEAPPAD, are trademarks or registered trademarks of LeapFrog Enterprises, Inc.
CONTACT: Kimberley Pierce, +1-510-420-5275, or kpierce@leapfrog.com, or Phil O'Shaughnessy, +1-510-596-3349, or poshaughnessy@leapfrog.com, both of LeapFrog Enterprises, Inc. |
