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Technology Stocks : InfoSpace (INSP): Where GNET went! -- Ignore unavailable to you. Want to Upgrade?

To: mikiespeedracer who wrote (27950)	10/9/2003 10:18:39 PM
From: levy	Read Replies (2) \| Respond to of 28311

here is something new from infospace possibly explaining todays 8% jump infospacemobile.com BELLEVUE, Wash.--(BUSINESS WIRE)--Oct. 9, 2003-- Comprehensive solution helps carriers and branded content providers maximize wireless data revenue by reducing the cost and time required to develop and deliver applications across multiple devices InfoSpace Mobile, a leading provider of mobile data infrastructure, tools and applications and a business of InfoSpace, Inc. (Nasdaq:INSP), announced today the availability of the Modalyst(TM) platform and its Messaging (SMS/MMS) tools. This carrier-grade platform solution improves the success of wireless application development and delivery for carriers and branded content providers. The Modalyst platform provides carriers and content providers with solutions that support messaging (SMS/MMS), browsing (WAP/xHTML) and client (J2ME/BREW) delivery of content applications. Modalyst will also provide tools and key carrier grade infrastructure components to build, publish, and deliver applications to mobile subscribers across multiple networks and handset classes. "The wireless data market is very fragmented; many carriers and branded content providers struggle with meeting all the challenges involved in delivering great applications and compelling content. Now with Modalyst, InfoSpace Mobile is both unifying and simplifying this process by offering a complete solution for developing, publishing and delivering applications. The production of great services for subscribers will finally be economically attractive," said Kendra VanderMeulen, executive vice president -- InfoSpace Mobile. A critical success factor in growing wireless data adoption is the streamlining of processes for managing complex applications that can span different carriers and development environments. The Modalyst platform addresses this need for both carriers and content providers. Introducing Modalyst Messaging (SMS/MMS) Tools The Modalyst Messaging Solution, part of the Modalyst platform, includes a robust set of application development tools that assist in building Short Message Service (SMS) as well Multimedia Messaging Service (MMS) applications. These software tools are aimed at improving the economics of offering SMS and MMS applications to end users on a broad range of wireless devices and handsets. "When we looked at the wireless application market, we saw the need for a solution that includes a suite of tools that would help carriers, information, entertainment and media companies throughout the whole application lifecycle. Modalyst allows users to build, publish and deliver compelling messaging applications to the broadest range of subscribers and their handsets," said VanderMeulen. Unlike most other solutions in the marketplace which focus on transporting ready-for-delivery messages from existing applications, this offering includes a set of tools that give content owners the ability to turn raw (XML) content into personalized SMS or MMS messages on subscriber devices. A key feature of the Modalyst Messaging (SMS/MMS) Tools is an easy-to-use, wizard-driven interface, allowing creation and management of SMS applications such as quotes, scores or events or MMS applications which can include maps, charts and icons, audio and video clips, and extended text. The wizards make application development and management cost-effective and more accessible to a wide range of developers. Whether driving subscribers to sign up for score alerts during sporting events or leveraging media relationships to launch rich content, these SMS/MMS Tools will improve applications and keep subscribers engaged with new, always-fresh experiences. "Our Modalyst Messaging Solution and SMS/MMS Tools offering demonstrates InfoSpace's continued effort to help carriers and branded content providers meet end-user demand for unique, multimedia-rich applications by making it faster and easier to extend content delivery to mobile devices," said VanderMeulen. For Branded Content Providers: Increasing the Potential Audience & Reducing Development Time and Cost The Modalyst platform provides tools, technical support and a carrier-grade development environment that simplifies the process of creating applications and improving time to market. As a result, branded content providers are now freed from the headaches of dealing with device and platform issues, providing for more time on the creation and marketing of compelling applications. "The success of mobile data is dependent upon technology that lowers the barriers to application delivery," said VanderMeulen. "Our information, entertainment and media content partners want to get their applications in the carrier's storefront and ultimately in the hands of as many subscribers as possible as soon as possible. Modalyst will provide them with an end-to-end solution for doing just that. They are able to build, publish and deliver applications fast and cost effectively." Additionally, InfoSpace Mobile, with six years of experience working with the leading global wireless carriers, offers branded content providers of all sizes, with a simple way of managing back-end processes like billing, provisioning and user management, while distributing wireless applications to millions of users. InfoSpace will be demonstrating the Modalyst Messaging Solution and Messaging (SMS/MMS) Tools at CTIA in booth # 435 at the Sands Expo & Convention Center, Las Vegas, NV on October 21-23, 2003. More information about the Modalyst Platform and Messaging (SMS/MMS) Tools can be found at www.infospacemobile.com