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Strategies & Market Trends : China Warehouse- More Than Crockery -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (976)	10/10/2003 10:30:22 AM
From: RealMuLan	Read Replies (1) \| Respond to of 6370

International toy makers try to solve China market puzzle SHANGHAI : Tens of thousands of international businessmen gathered here hoping to solve one of the puzzles of the international toy business -- how to sell their products to China's 300 million children. "China is very fashionable now ... you have to build the brand first and that takes time," Hermann Bruns, head of international sales at Ravensburger, one of Germany's leading educational toy companies, said at the Shanghai Toy Expo. China, home to the world's largest population of children under 14 and producer of 75 percent of the world's toys, only accounts for a fraction of the 70-billion-dollar global toy market. ... Parents here misunderstand toys. They believe that kids only need toys before they go to school," said the former Lego Company employee. "They don't see that toys can also serve kids' education. So after kids reach the age of seven, the rate of toys purchases falls dramatically." ... channelnewsasia.com =================== Now, my 2 cents: 1. Chinese kids (in cities) plays just as much video games (one most important part of all games in this modern era) like kids in other countries; 2. Chinese kids can be educated well enough without all those expensive toys<g>. School kids should use their brain instead of playing with toys.