To: Sarmad Y. Hermiz who wrote (10821 ) 10/18/2003 1:01:35 PM From: Sam Citron Respond to of 11057 OT The only reason the Japanese companies dominate mobile drives is that the customers are captive divisions. Message 19288579 Take It With You Overview Cornice Inc. was formed in August 2000 by Kevin Magenis, former vice president of engineering at Maxtor, who is now Cornice's president and CEO, and Curt Bruner, formerly the chief electronics architect at Quantum and Intersect, who is now EVP and CTO of Cornice. Cornice is an innovator in small, compact, low-cost, high-capacity storage that enables a new generation of pocket-able consumer electronic devices for the world's leading brand-name manufacturers. The Cornice Storage Element (SE) is durable, integrated, personal storage that brings new levels of affordability and content capacity to these devices. Magenis and Bruner assembled a team of world-class innovative engineers who had worked together at such HDD leaders as Maxtor, Quantum, Seagate, and Connor Peripherals, and were frustrated by the HDD industry's resistance to disruptive ingenuity , and were eager to strike off in a new and exciting direction. Team members deliberately chose the consumer electronics industry to implement their vision because the CE industry, less hamstrung by legacy concepts, is more open to new ideas. The core Cornice engineering team collectively holds well in excess of 100 patents and, with more than 500 years of collective experience, was responsible for the development and volume delivery of world-leading products from Maxtor, Quantum, Hewlett-Packard, Seagate, Western Digital, and Conner Peripherals. To keep manufacturing costs down, assure best-of-breed quality, and give customers confidence the Cornice SE would be available in required volumes, Cornice teamed up with SAE, an ultra-high-volume subassembly manufacturer and subsidiary of TDK. Simultaneously Cornice assembled an All-Star Team of the best and brightest component suppliers in motors, heads and suspensions and include TI and SAE. Then Cornice, SAE and their partners developed a streamlined supply chain and assembly system that enables fast and copious manufacture of Cornice SEs...corniceco.com corniceco.com