To: 2MAR$ who wrote (48588 ) 11/3/2003 1:35:27 PM From: Frederick Langford Respond to of 57110 Monday Matchup XM Vs. Sirius Arik Hesseldahl, 11.03.03, 12:00 PM ET XM Satellite Radio (nasdaq: XMSR - news - people ) Headquarters: Washington, D.C. Year founded: 1992 Investors: Honda (nyse: HMC - news - people ), Clear Channel Communications (nyse: CCU - news - people ), General Motors (nyse: GM - news - people ), DirecTV Market capitalization: $2.48 billion Employees: 384 2002 revenue: $20.2 million 2002 loss: $98.4 million CEO: Hugh Panero Notable on-air personalities: longtime New York radio personality Jonathan Schwartz; record producer Quincy Jones; Junior Marvin, former guitarist with Bob Marley and the Wailers Number of satellites: two, named Rock and Roll Subscribers: 1 million as of Oct. 27 Basic subscription rate: $9.99 per month Date of commercial availability: Nov. 12, 2001 Exclusive channels: Playboy Radio, MTV Radio, KISS-FM from Los Angeles, NASCAR Sirius Satellite Radio (nasdaq: SIRI - news - people ) Headquarters: New York City Year founded: 1990 Investors: Ford Motor (nyse: F - news - people ), DaimlerChrysler (nyse: DCX - news - people ) Market capitalization: $2.31 billion Employees: 304 2002 revenue: $805,000 2002 loss: $69 million CEO: Joseph Clayton Notable on-air personalities: Pamela Anderson; singer Michael Feinstein; rappers Grand Master Flash and Curtis Blow. Number of satellites: three Subscribers: 149,612 as of Oct. 29 Date of commercial availability: July 1, 2002 (nationwide) Basic subscription rate: $12.95 per month Exclusive channels: NBA basketball While it may seem a lopsided battle between them, the race is still just starting. XM has the early lead, having just passed the million-subscriber mark, compared with less than 200,000 for Sirius. But Sirius, launched nationwide in July 2002, hasn't yet completed a single fiscal year running at full steam. Still, it's having a hard time winning the mind share of consumers, who, when they think of satellite radio, generally think of XM. But there's plenty of room for both to grow. Between them, they've accumulated just over a million subscribers, while there were more than 221 million cars on the road last year, according to the National Automobile Dealers Association. Fred