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Politics : Politics for Pros- moderated -- Ignore unavailable to you. Want to Upgrade?


To: RinConRon who wrote (15774)11/10/2003 9:39:53 AM
From: LindyBill  Respond to of 793755
 
Howard Kurtz, "Media Notes."

Package Deal

Defense Secretary Donald Rumsfeld, like his boss, is selling the Iraq policy with a new PR initiative, granting interviews to 18 local TV stations from Boston to Seattle during a three-week blitz. But the offer comes with strings attached.

The White House media office has insisted that each station air subsequent interviews with three or four other Pentagon officials as a condition for getting Rumsfeld. These include Wolfowitz, Iraq reconstruction boss Paul Bremer and Central Command chief Gen. John Abizaid.

"We presented it as a team," says Pentagon spokesman Bryan Whitman, "because we thought there was some value" in giving stations "both military and civilian people in the department to talk to over a series of days. . . . I can't imagine people thinking they're getting a bad deal because we're giving them Rumsfeld, Bremer and Abizaid all in the same week."

Says Guy Gordon of Detroit's WXYZ-TV, who disclosed the carrot-and-stick arrangement to viewers: "We weren't bothered at all by the condition. . . . We weren't sacrificing anything to get access" to Rumsfeld.

washingtonpost.com