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Strategies & Market Trends : China Warehouse- More Than Crockery -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (1377)	11/12/2003 1:26:36 PM
From: RealMuLan	Read Replies (1) \| Respond to of 6370

Wizards with Chinese characters Mary Hennock BBC News Online business reporter in Guangzhou Harry Potter and Frodo Baggins are helping to revive Chinese traditional culture. Casting a spell in Shanghai Michael Tong gambled his future on this startling belief in May when he took charge of developing online games for Chinese internet portal NetEase. NetEase games are virtual worlds designed to be played by thousands - the record is 150,000 at once - full of wizardry, Kung Fu and supernatural sword play. And Potter mania is helping to conjure up a market. "Our guess is that in cities like Shanghai or Beijing, Chinese would be looking more to the West, would be reading Harry Potter or Lord of the Rings, but our guess is they'll still be interested in Chinese myth," says Mr Tong. news.bbc.co.uk