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Strategies & Market Trends : China Warehouse- More Than Crockery -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (1500)	11/18/2003 6:43:17 PM
From: RealMuLan	Read Replies (1) \| Respond to of 6370

China to promote own alternative to DVDs By 'By Ted Anthony, Associated Press Writer, 11/18/2003 BEIJING -- Seeking to compete on its own terms in the lucrative entertainment industry, China announced a government-funded project Tuesday to promote an alternative to DVDs and "attack the market share" of the global video format. ADVERTISEMENT The rollout of the long-planned project, known as EVD, or enhanced versatile disc, was timed to coincide with the beginning of what China calls the "golden sales" period -- known elsewhere as the Christmas shopping season. EVD would give Chinese manufacturers and technology consortiums a homegrown platform to sell and build on. It also is aimed at relieving Chinese DVD producers from paying licensing fees to the companies that hold patents to the DVD format. It was not immediately clear if any elements of EVD would help China battle the intellectual-property theft it has been promising to eradicate since joining the World Trade Organization in 2001. Pirated Hollywood movies on DVD are still everyday sights on the streets of Chinese cities. Nor did the Chinese government say whether it had contacted major film producers about eventually releasing their films and other productions on EVD. That would be a pivotal factor in any new format's success. A spokesman for the Motion Picture Association of America did not immediately return a message seeking comment. boston.com