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Politics : Stockman Scott's Political Debate Porch -- Ignore unavailable to you. Want to Upgrade?


To: laura_bush who wrote (31823)11/21/2003 7:03:07 PM
From: Skywatcher  Read Replies (1) | Respond to of 89467
 
Since the Republicans are trying to destroy Medicare and side with the PHARMAS< THE CORPORATE HMO'S>
AND the INSURANCE COMPANIES....this is important reading....
Also the fact that DICK ARMY of all people just said in interviews that the REPUBLICANS ARE DEAD WRONG ABOUT PASSING THIS HORRIBLE BILL THAT WILL COME BACK TO HAUNT THEIR PARTY FOR A DECADE TO COME FROM ALL THE SENIORS THAT WILL BE SCREWED BY IT.....

Your Doctor&#146;s Drug Problem
November 18, 2003
By ARNOLD S. RELMAN

BOSTON &mdash; The rising costs of pre scription drugs are
driving the current debate about Medicare reform. Yet
Republicans and Democrats alike may be unaware of a primary
reason for this inflation: doctors are taught about drugs
by agents of the pharmaceutical industry, which works hard
to persuade them to select the newest and most expensive
medications - even in the absence of scientific evidence
that they are any better than older, less costly ones.

Despite the increase in direct-to-consumer advertising,
patients still rely on their doctors to choose which
prescription drugs, if any, they should take. But what few
of them know is that often their doctors' judgment is
influenced by the companies that sell the drugs. Most
medical practitioners nowadays learn which drugs to use,
and how to use them, mainly from teachers and educational
programs paid for by the pharmaceutical industry.

To renew their licenses, doctors in almost all states are
required to enroll in continuing medical education
programs, and these are now largely subsidized, directly or
indirectly, by the pharmaceutical industry. There are
official guidelines for keeping these programs free of
commercial bias, but they are voluntary. Most of these
educational programs are presented by industry-friendly
experts who are selected and paid by the companies selling
the drugs being discussed, and most of their talks
emphasize the medical benefits of those drugs. Some of this
information is useful, but much of it is simply marketing
disguised as education.

Of course, the companies sponsoring continuing medical
education programs deny that sales promotion is their
intent. They say they merely want to help "educate" doctors
by giving financial and technical help to the institutions
offering the programs.

To its shame, the medical educational establishment
tolerates this state of affairs. Medical schools,
professional associations and hospitals that offer
continuing education programs accept grants from the
pharmaceutical industry and frequently allow the industry
to suggest topics and speakers and help with preparation of
the programs. They are reluctant to do anything that would
jeopardize the industry's support.

As for the doctors attending these industry-sponsored
educational programs, they like the slick presentations,
which often use industry-supplied teaching materials. They
also like the low or nonexistent fees, the free food, and
the numerous small gifts given out at the commercial
exhibits that often accompany big education events. And
naturally they are confident that their own independence is
wholly unaffected by all of this - although surveys reveal
that they are less sanguine about other doctors' ability to
resist industry's blandishments.

But the companies providing the support wouldn't pour money
into education unless they were confident of a return on
their investment. And there is evidence that
industry-sponsored programs increase the writing of
prescriptions for the sponsor's products.

In this way, doctors are led to believe that new and
expensive drugs are much better than older and less costly
generic drugs. Sometimes this is true, but not nearly as
often as the pharmaceutical industry wants doctors to
think. That's why it spends so much money on helping with
the "education" of doctors.

So it is not merely that the pharmaceutical industry is
using doctors to sell its products. Medical schools and
other educational institutions are not teaching doctors how
to use drugs wisely and conservatively. Until they insist
that the pharmaceutical industry stick to its own business
(which can include advertising but not education), we are
unlikely to get the help we need from our doctors in
controlling runaway drug expenditures.

Arnold S. Relman, professor emeritus at Harvard Medical
School, is former editor of The New England Journal of
Medicine.

nytimes.com

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