To: pezz who wrote (42493 ) 12/5/2003 2:53:47 AM From: elmatador Read Replies (1) | Respond to of 74559 WHO calls for taxes to combat obesity By Adam Jones in London Published: December 4 2003 21:59 | Last Updated: December 4 2003 21:59 ELMAT: No comments! Governments should consider using taxes to discourage people from eating too much sugar, salt and saturated fat, according to the World Health Organisation. The WHO's long-awaited draft global strategy on diet, exercise and health, sent to member states yesterday, encourages countries to "use tax policy and other fiscal measures" to promote healthier eating. The initiative, which comes amid rising concern about obesity, is expected to lead to intense lobbying by food and drinks companies. The WHO said its proposals, including tax changes, "could lead to one of the largest and sustained improvements in population health ever seen". While it recognises that manufacturers have made a commitment to reduce saturated fat, sugar and salt levels, the WHO said "additional measures" could be taken by governments. One food executive said the industry took comfort from the fact that the WHO had added that any tax changes should be "fiscally sustainable". The strategy, which will now be discussed by member states, also said schools should require daily physical education. It added: "Policies should support healthy diets at school and limit the availability of products high in salt, sugar and fats." On advertising, the WHO strategy said governments should consider taking action to ensure that "food and beverage advertisements should not exploit children's inexperience or incredulity". It said advertising messages "that encourage unhealthy dietary practices or physical inactivity should be discouraged, and positive, healthy messages encouraged". The WHO document also had advice for companies, saying their workplaces "should provide healthy food choices in cafeterias and support and encourage physical activity". Grocery Manufacturers of America, a trade association, declined to comment on the specifics of the strategy but said: "We strongly believe that proposed solutions must be science-based." The WHO draft strategy is not just concerned with obesity. It says unhealthy diets and physical inactivity are the leading causes of ailments such as cardiovascular disease, type 2 diabetes and certain types of cancer. The WHO document said the private sector can be a "significant player in promoting healthy diets and physical activity". It added that "co-operative rather than adversarial relationships with industry" had already borne fruit. Food manufacturers and retailers - including representatives of Cadbury Schweppes, Coca-Cola, Kraft Foods, McDonald's and PepsiCo - met WHO officials in the summer.news.ft.com Additional reporting by Frances Williams in Geneva