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Biotech / Medical : Biotech Valuation -- Ignore unavailable to you. Want to Upgrade?


To: Madharry who wrote (9715)12/10/2003 5:04:45 PM
From: Biomaven  Respond to of 52153
 
<Flumist>

It's hard to know how much of this marketing disaster was Wyeth and how much MEDI.

The pricing really mattered because most insurers didn't cover it (perhaps because of the pricing?).

They claimed to have done a bunch of market research about what price people would pay. Turns out market research, like drug development, doesn't always work out well.

Peter