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Strategies & Market Trends : Booms, Busts, and Recoveries -- Ignore unavailable to you. Want to Upgrade?

To: RealMuLan who wrote (43044)	12/11/2003 8:41:25 PM
From: elmatador	Read Replies (1) \| Respond to of 74559

How VW got the Chinese market. VW developed a car caller Santana. It competed in the same segment and price range with Audi but it flopped. They manufactured in Brazil and China. Today, a friend who have to China told me the dream of every Chinese is to have a Santana!!!! I don't think Germans are -in average- smarter than Americans. It is the Europeans, not having that big market at home, tend to be more tuned to other people's cultures since they have to sell, sell, sell.