To: Road Walker who wrote (24312 ) 12/17/2003 8:15:10 AM From: Art Bechhoefer Respond to of 60323 John, I disagree with your assumption that the collective wisdom is seldom wrong. Under a perfectly efficient market system, you would be right. But under a system which allows distortions through the distribution of questionable information, the market is imperfect, and we are seeing an example of that. Even with a commodity (and the high end of flash memory is still not in that commodity class), a company can't just jump into the market. At best, it will find a chip supplier in Korea or Taiwan, or possibly China, and then it will use one of a number of acceptable designs that don't infringe on existing patents. Then it will have to find customers and set up a distribution system. All this takes time and at least some know how. Theoretically the last person to build a fab has the advantage of the most efficient producdtion. Well, that appears to be SanDisk and Toshiba with their proposed 300 mm fab. They are currently the lowest cost producer, or as close to the lowest as necessary to compete in a growing market. If SanDisk can't make money in this so-called commodity market, then nobody, least of all a newcomer, can do business profitably. No, the item referenced earlier in Briefing.com is a classic example of an attempt (successful so far) to manipulate the price of the stock in order to get an advantageous buying or selling point. We've seen this before in the case of QUALCOMM, and we've seen some of those responsible for touting in their own interest apprehended by the NY Attorney General (not the SEC, of course, which is supposed to do the job). Why do I suggest this is nothing more than a manipulation? Two reasons. Show me any data you can find that points to a future profit squeeze for SanDisk. Show me any data you can find that any other company (except possibly Samsung) would be in a position to cut into SNDK/Toshiba profits. Art