To: Raymond Duray who wrote (515798 ) 12/25/2003 6:38:25 PM From: Raymond Duray Read Replies (1) | Respond to of 769670 BUSH LIES DEPT.: WHAT IS PROPAGANDA? This answer per Randall Bytwerk, Professor of Communication Arts and Sciences at Calvin College in Grand Rapids, Michigan (USA). calvin.edu Propaganda is a tricky matter to define. My favorite, but not very useful, definition is F. M. Cornford's: "Propaganda is the art of very nearly deceiving one's friends without quite deceiving one's enemies." My own approach to propaganda follows the work of Jacques Ellul, whose book Propaganda: The Formation of Men's Attitudes remains to my mind the best book on the subject. Ellul views propaganda as part of a larger system. His definition is:Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulation and incorporated in an organization. (p. 61) However, he insists that propaganda is not something done by evil propagandists to ignorant citizens:But in order for propaganda to be so far-ranging, it must correspond to a need. The State has that need: Propaganda is obviously a necessary instrument for the State and the authorities. But while this fact may dispel the concept of the propagandist simply as an evil-doer, it still leaves the idea of propaganda as an active power vs. passive masses. And we insist that this idea, too, must be dispelled: For propaganda to succeed, it must correspond to a need for propaganda on the individual's part. One can lead a horse to water but cannot make him drink; one cannot reach through propaganda those who do not need what it offers. The propagandee is by no means just an innocent victim. He provides the psychological action of propaganda, and not merely leads himself to it, but even derives satisfaction from it. Without this previous, implicit consent, without this need for propaganda experienced by practically every citizen of the technological age, propaganda could not spread. There is not just a wicked propagandist at work who sets up means to ensnare the innocent citizen. Rather, there is a citizen who craves propaganda from the bottom of his being and a propagandist who responds to this craving. Propagandists would not exist without potential propagandees to begin with. To understand that propaganda is not just a deliberate and more or less arbitrary creation by some people in power is therefore essential. It is a strictly sociological phenomenon, in the sense that it has its roots and reasons in the need of the group that will sustain it. (p. 121) That is a rather tangled statement, and perhaps a bit overdone, as is Ellul's tendency, but his point is that modern society is such as to render propaganda almost necessary, a fact he does not like at all. If you find the argument interesting or annoying, I urge you to read his book. For the purposes of the German Propaganda Archive, I define propaganda as the systematic attempt to persuade a public to accept the views of its leaders. Sometimes this is easy, sometimes difficult. In practice, that means I am choosing material that clearly encouraged people to follow the party line. That does not mean other material was not propaganda. However, I am looking for material that meets the everyday definition of propaganda: moving the masses. As Supreme Court Justice Potter Stewart once said about pornography: I can't tell you what it is, but I know it when I see it.