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To: S Wall who wrote (103358)	1/7/2004 3:30:25 PM
From: Findit	Read Replies (3) \| Respond to of 208838

Wednesday January 7, 3:27 pm ET * CattleLog Is The First Animal Tracking Solution To Receive USDA's PVP Certification * CattleLog Can Assist In Containing Animal Health Emergencies And Individually Tracking The Nation's Cattle Supply SEBASTIAN, Fla., Jan. 7 /PRNewswire-FirstCall/ -- eMerge Interactive, Inc. (Nasdaq: EMRG - News), a technology company providing VerifEYE(TM) food safety systems, individual-animal tracking and database management services, today announced its CattleLog(TM) system has been designated as a Process Verified Program (PVP) by the United States Department of Agriculture's (USDA) Agricultural Marketing Service. ADVERTISEMENT eMerge's CattleLog system provides individual animal data-collection and reporting tools to cattle producers, meat packers and retailers and is capable of tracking the nation's cattle supply, which may prove helpful in providing source and custody information for animal health emergencies, including foot- and-mouth disease and BSE. Almost 800 current customers are already using CattleLog to track cattle, monitor their supply chains, and assure their customers that their cattle meet specific criteria. The PVP designation is designed to provide livestock and meat producers an opportunity to assure customers of their ability to provide consistent, quality products by having their written manufacturing processes confirmed through independent, third-party audits. The USDA Process Verified Program uses the International Organization for Standardization's ISO 9000 series standards for documented quality management systems as a format for evaluating documentation. To qualify, companies must submit documented quality management systems and successfully pass extensive onsite audits. "We are very pleased to receive the PVP designation from the USDA for our CattleLog animal tracking and database management system," stated David C. Warren, eMerge's President and Chief Executive Officer. "We have developed what we believe is the best data collection and animal tracking solution serving the U.S. beef industry. By gaining USDA approval, which involved a comprehensive approval process that began in June 2003, eMerge becomes the first USDA-approved provider of individual animal identification and life history tracking services. The PVP designation provides independent verification that our policies and procedures are designed to ensure the integrity and security of the data collected with our systems. CattleLog is designed to be a key tool that allows our customers, from small operators to commercial feedlots, to track and identify animals through the supply chain at a time of growing need. "As evidenced by the recent discovery of BSE in the U.S., cattle identification and tracking are priority issues to the U.S. beef industry," continued Mr. Warren. "With this government-verified system, eMerge's customers are able to manage and gain visibility into their cattle supply chain with confidence, knowing that the eMerge system has received this quality designation. In addition, we are confident that eMerge's CattleLog system will accommodate USDA's national animal identification requirements as they are finalized." About eMerge Interactive eMerge Interactive, Inc. is a technology company providing VerifEYE(TM) food safety systems, individual-animal tracking and database management services to the beef-production industry. The Company's individual animal- tracking technologies include CattleLog(TM), an exclusive USDA Process Verified Program providing data-collection and reporting that enables beef- verification and branding. The Company's food-safety technologies include VerifEYE(TM), a meat-inspection system that was developed and patented by scientists at Iowa State University and the Agricultural Research Service of the USDA for which eMerge Interactive holds exclusive rights to its national and international commercialization. About USDA Process Verified Program For more information regarding the USDA's Process Verified Program go to processverified.usda.gov. This release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements containing words such as "anticipates," "believes," "expects," "intends," "may," "will" and words of similar meaning. These statements involve various risks and uncertainties. A number of factors could cause actual results to differ materially from those described in these forward-looking statements, including the acceptance by our customers of electronic commerce as a means of conducting business, our ability to grow revenue and margins, our ability to implement our acquisition and expansion strategy, the impact of competition on pricing, the impact of litigation, general economic conditions and other factors discussed in this release and as set forth from time to time in our other public filings and public statements. Readers of this release are cautioned to consider these risks and uncertainties and to not place undue reliance on these forward-looking statements. For additional information regarding this press release contact: Investment and financial media: Juris Pagrabs, Chief Financial Officer eMerge Interactive 772-581-9741 Darren E Barker, Vice President Investor Relations International 818-382-9706 Beef Industry: Tim Niedecken, Director, Information Products eMerge Interactive