To: Brumar89 who wrote (23534 ) 1/8/2004 8:08:35 PM From: LindyBill Respond to of 793672 To: Democratic presidential candidates From: The Note Date: 1/8/04 Bcc: Nicolle Devenish, Joe Erwin, Josh Wachs, Senator Sununu, Elizabeth Edwards, Jack Oliver Re: the stuff your staff isn't telling you We know it is impersonal to communicate with all y'all this way, but time is short, and we thought you would want to know what happened at yesterday's meeting ASAP. As you are aware, a result of the Bush-Cheney-Evans deregulation effort is that the 10 news organizations that largely control the presidential nominating process are now allowed to meet and talk about how we will do things in concert. Yesterday, we had our final meeting before the Iowa caucuses, and we wanted to make sure you knew what happened. Our main worry is that your campaigns (even your supportive-but-non-advising spouses) aren't telling you the real deal, so here's what you need to know: -- Forget the State of the Union (and how it will blot out the caucus results) and the threat of international news to override your best efforts to get known — your TRUE problem is The Four Trials. Not Senator Edwards' book by that name, but the legal proceedings involving Martha Stewart, Kobe Bryant, Michael Jackson, and Scott Peterson. We have all agreed to devote substantial news coverage resources and air/cable time to these important matters, and if you think you can break through on any given day that one or more of those flare up, you need to ask, say, Joe Lockhart, for a tutorial. -- As the current Fineman-fueled Wes Clark boomlet illustrates, we have all agreed to maintain our regular poll-driven "whose-up-whose-down?" mentality for this election cycle, basing sweeping generalizations, graphics, bookings (really: everything) on the daily hum of polling — and we don't care how questionable or aberational or minor the poll results are. A candidate moving up but only rising a statisticaly meaningless point or two? MAJOR SURGE!!! If you are wondering more specifically how we plan to do this, you should review tapes of any CNN anchor reporting a poll, or MSNBC's delicate, calibrated treatment of Zogby data during the 2000 election. -- The expecations game is in full bloom, and if you don't meet our group-think expectations in Iowa and New Hampshire, be prepared to answer just different versions of the same question over and over: When are you getting out of the race? -- As a group, we plan to spend next to nothing on monitoring TV and radio spending, direct mail, church-parking-lot fliers, or persuasion phone calls — it really is too much of a bother. And don't imagine we will share your outrage about last-minute attacks delivered to voters — we are really too busy in the last 72 hours up through election day to check things out. -- Busta Caps in Iowa and New Hampshire with impugnity. It's too much trouble for us to police that (see previous item), and why should we be any more aggressive than the FEC is? -- Nobody has a clue (not even us!!) how we plan to cover the respective results of the February 3rd contests. Although some of us have described South Carolina as the "signature" event of the day, or said it will be the "most watched," who knows?