To: D. Long who wrote (23719 ) 1/13/2004 4:09:29 AM From: LindyBill Respond to of 793755 A Nation Divided? A Clinton strategist portrays the country as a collection of voting blocs. BY DANIEL CASSE WSJ.com Tuesday, January 13, 2004 12:01 a.m. Someone once wrote that there are only two things needed to win the American presidency: character and guts. Stanley Greenberg might add one more: a clever strategist obsessed by opinion polls. Someone, that is, like Mr. Greenberg himself. He was a key player in Bill Clinton's 1992 presidential campaign and continues to advise politicians here and abroad. "The Two Americas" is his grand theory about the past and future of the struggle between Republicans and Democrats. Using a towering amount of survey data, he attempts to point a way out of America's polarized politics. While most voters see politics as a contest among personalities and ideas, Mr. Greenberg views elections as epic tugs-of-war over disparate voting blocs. To him, voters are not Republicans or Democrats, New Yorkers or Texans. They are rather members of varied cluster groups, each with its own habits and preferences and each christened with its own label: Golden Gals (Republican-leaning senior women now tilting Democrat), Country Folk (rural whites) or the F-You Old Men (self-explanatory). If one can put up with the irritating taxonomy, "The Two Americas" is an engaging book--and a serious attempt to explain what has moved Americans to vote for one candidate or another over the past half-century. Mr. Greenberg's thesis is that the political deadlock between the two parties in America is a product not of the bitter 2000 election but of 50 years of political struggle, with both parties trying to maximize their natural voting base and cobble together a slim majority. The result, according to Mr. Greenberg, is that many voting blocs don't fit in either camp. The press has lumped together the members of these blocs as "independents" or "moderate swing voters." But as Mr. Greenberg explains, they are in fact unattached citizens spread across the spectrum, susceptible to the charms of either party in a given election. To show how Republicans might now be thinking, Mr. Greenberg concocts a White House scene in which a fictional Karl Rove is briefing an impatient president. Here the Rove doppelgänger gleefully explains that the GOP can appeal to college-educated women and Hispanic voters with occasional feints toward education funding, AIDS research or immigration reform. Still, these are mere compassion-issues, meant for stray voters. The larger design of GOP strategists, Mr. Greenberg believes, is to present George W. Bush as "Reagan's Son," the champion of a politics based on faith, tax cuts and small government. But this reading seems out of touch. Right or wrong, the conservative base of the Republican Party sees the Bush presidency not as a continuation of Reaganism but as a deviation from it--indeed, as a betrayal of Mr. Reagan's legacy. Conservative talk shows are filled with fury at Mr. Bush over Medicare, deficits and now immigration. Rather than adore him as Mr. Reagan's son, the movement treats Mr. Bush like the black-sheep nephew who should be cut from the inheritance. Mr. Greenberg's most intense interest, though, is reserved for the Democrats, who he believes can break the country's political stalemate by offering a set of ideas that reach beyond their base. The key is to address the concerns of what Mr. Greenberg calls "JFK Democrats." The program he proposes would emphasize opportunity and family security through scholarships, universal health care and a commitment not to mess with Social Security. It would attack corporate tax loopholes and support publicly funded election campaigns. It would also cut U.S. oil consumption by a third. This fanciful and tired agenda of "solutions" sounds like something you would hear on television's "West Wing," not in a real Oval Office. That is because the JFK-Democrat vision emerges from the distilled sentiments of shopping-mall focus groups rather than from hard-ball politics, with its array of compromises, conflicts and unmet expectations. Yet it is exactly the rough-hewn side of politics that makes candidates worth watching. There is no room in Mr. Greenberg's cosmology for maverick politicians like John McCain, Jerry Brown, Pat Moynihan or even Howard Dean. They don't immediately appeal to any of Mr. Greenberg's synthetic cluster groups, which is why they are more interesting than his JFK Democrats and their pseudo-passion for "energy security." Certainly "The Two Americas" contains many insights, but for all its attempts to understand voters, the book remains deeply cynical about politics. To Mr. Greenberg, all political ideas are a form of pandering to one group or the other. They do not establish a direction for the country or express the deep conviction of a candidate. Indeed, policies have merit only to the degree that they appeal to "Tampa Blue," "Heartland Iowa" or some other survey-generated cross-section of voters. It is exactly this philosophy of the focus group that so often robs our political campaigns of their spirit and life. Mr. Casse is senior director of the White House Writers Group. Copyright © 2004 Dow Jones & Company, Inc. All Rights Reserved.