Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Dell Technologies Inc. -- Ignore unavailable to you. Want to Upgrade?

To: hdl who wrote (173790)	1/10/2004 3:21:40 PM
From: Sig	Read Replies (1) \| Respond to of 176387

Perhaps you have found a replacement for the missing Dell Dude in the ad campaign? Notice how close your views follow the words in this in this old Dell ad description................. Direct -yes Spots... Wry smile. Impression of having fun, etc,etc >>> That's followed by the new tag: "Be Direct. The spots "have a wry smile and a wink to them ... They give you the impression that we're having fun, that we're confident but not arrogant, that we're real happy doing what we do," Helbing said. Newspaper ads breaking next Monday in national dailies introduce simple graphic icons, including a stopwatch and bulls-eye in bright primary colors, to easily convey Dell's direct philosophy internationally. The icons and colors "are reflective of the Dell personality, which is energetic, confident and contemporary, but not fashionable," Helbing said. The symbols dominate the ad, which includes the Dell logo and a hero shot of a new desktop PC, server and laptop. "Wrecking Ball,">> Sig