To: Lane3 who wrote (24503 ) 1/15/2004 11:40:39 AM From: Lane3 Respond to of 793955 From the Post TV Column. NBC's Unconventional Season By Lisa de Moraes Thursday, January 15, 2004; Page C01 HOLLYWOOD, Jan. 14 NBC will launch the bulk of its 2004-05 prime-time lineup on Aug. 30, immediately after its exclusive telecast of the Summer Olympics and directly opposite the Republican National Convention. The scheduling move is a no-brainer, given that the network's coverage of the 2000 Summer Games averaged nearly 22 million viewers a night, NBC president of entertainment, news and cable Jeff Zucker told TV critics at Winter TV Press Tour 2004. The wonder is that NBC hadn't figured this out before and let three weeks elapse between the end of the Games and the launch of its new schedule, he noted. Still, some critics appeared to come unglued at the prospect of the second-season debut of "Whoopi" airing opposite the week-long GOP coronation ceremony, as NBC News Washington bureau chief Tim Russert described the political convention during his Q&A session later in the day. "Obviously we're aware that the Republican convention is that week," said Zucker; "I'm not convinced what formidable competition that would be." But he said NBC intends to cover the convention. One critic asked whether it would "be a misrepresentation to say that you'll be the first TV network in history to launch a full season opposite a political convention." Zucker quickly assured the critic that NBC will not launch its entire prime-time lineup that week. Its Sunday lineup will debut later in September so as not to run up against the Primetime Emmy Awards. And while NBC hasn't locked in its plans for convention coverage, "I'm pretty sure that we'll be on at 10 o'clock each of those nights at a minimum," said the man who recently was promoted to oversee news operations at NBC, MSNBC and CNBC. "I can't speak for the other networks and what programming they're going to have, so I don't know if they'll be on against us" with convention coverage that week, he said. <snip>