To: Skywatcher who wrote (5937 ) 1/23/2004 1:44:48 PM From: Mighty_Mezz Respond to of 6089 Dear Friends: As we approach the end of January, Americans are gearing up for the upcoming Super Bowl. For those of us in the marijuana law reform community, this means preparing for another barrage of anti-marijuana propaganda ads from the Office of National Drug Control Policy and the Partnership for a Drug Free America. This year NORML is encouraging CBS to reject these ads by persuading the network to abide by it's stated policy of not running ads on "controversial issues of public importance." Recently, CBS cited this official policy to deny airing an advertisement sponsored by the advocacy organization MoveOn.org, which criticized President Bush's $1 trillion deficit. If CBS is to be consistent, then they must also adhere to this policy when it comes to the ONDCP's ads. Marijuana decriminalization currently enjoys 72% support among the American public, according to the latest CNN/Time polling data. Clearly this is a "controversial issue of public importance" that divides American public opinion, and any public service announcement on the subject that promotes only one side of this issue must be considered an issue ad. Clearly CBS only applies this standard to issue ads that they disagree with. For example, the network accepted a Super Bowl ad that discourages tobacco smoking and one from the American Legacy Foundation encouraging "lifestyle choices" for teenagers, in addition to the ONDCP anti-marijuana ads. NORML has created a pre-written letter that you can send to CBS executives demanding they apply their policy consistently and reject the ONDCP/PDFA anti-marijuana ads. You also have the option of copying this letter to your local medica outlet so that we can keep the public appraised of this inconsistency on the part of CBS. When you send the letter, simply select any of the media outlets that you would like to receive the letter. "CBS Ad Department" will be pre-selected. Please take two minutes to send a pre-written letter to CBS and your local media urging them to reject this year's anti-marijuana propaganda ads from the Super Bowl by visiting:capwiz.com Thank you for your support on this important issue. Regards, Kris Krane Associate Director NORML