To: Dave who wrote (24684 ) 1/22/2004 5:37:01 PM From: Art Bechhoefer Read Replies (5) | Respond to of 60323 Dave, royalty income appears to be increasing at a faster rate than total shares. This is partly because some of the newer formats, such as SD and miniSD, have SNDK patents. And Eli mentioned that many, if not most cell phones with cameras are now using the miniSD card. Market demand for SNDK, created in part by the incomplete information published by analysts, the media, etc., does not reflect the rapid increase in demand for camera phones. The royalties and also the actual flash cards to be used with these cameras have been underestimated. You can't assume that SanDisk will predict the total growth in demand in this area, as there are too many unknowns, and a company must stick to the conservative side to avoid misleading its shareholders and the public. Tied to this notion is the continually falling price of flash cards, which Eli has noted on many occasions results in such an increase in demand as to outweigh lower unit profits. Lastly, I think investors should look more closely at the key decisions made by company management over several years in order to get a better idea about management quality. Just a little over five years ago, SanDisk had a total market value of about $250 million, which was barely $50 million over its book value. At that time, Kodak could have bought all or most of SNDK shares for what it paid for the dry x-ray business of Imation. That dry x-ray business returns a modest profit, but its growth can't begin to compare with SanDisk. SanDisk positioned itself in both retail and manufacturing, creating enough intellectual property along the way to enable it to have exceptionally good gross margins. SanDisk also maintained high levels of cash and low levels of debt as it expanded from a fabless producer to a co-owner of manufacturing facilities. Kodak, by contrast, desperately tried to play down the importance of digital photography and ended up admitting today that it would have to cut another 20,000 or so employees worldwide. Given the horrendous series of decisions at Kodak, which resulted in a drop of 83 percent in its most recent earnings, one would expect Kodak stock to drop, and by contrast SanDisk stock to rise. What actually happened was that SanDisk dropped some 15 percent and Kodak went up 10 percent. When I see market action like that, I know that something very bizarre is happening, and I do not hesitate to take appropriate action in the markets. We are seeing yet another example of why the efficient market theory is flawed, to say the least. When the markets are this much out of kilter, they create some very good investment opportunities. In a few weeks (after the institutional investors have replenished their accounts with appropriate amounts of SNDK), we will begin to see more investment firms recommending the shares. Art