To: Kenneth E. Phillipps who wrote (927 ) 1/25/2004 10:49:40 AM From: jttmab Respond to of 1347 Something to look forward to: Although some of the fastest-growing types of jobs do require advanced training, they are only a small proportion of the market -- making the total number of new jobs in those areas very small. The Bureau of Labor Statistics (BLS) projects that by 2010, only 20.7 percent of all jobs will require a college degree or more, something 25 percent of the population already has. The BLS also projects that by 2010 almost 70 percent of job openings will only require work-related training and 42.7 percent only short-term on-the-job training -- mostly, "Here's your apron; don't be late." The fields adding the largest number of jobs are "combined food preparation and serving workers, including fast food," followed by "customer service representatives," "registered nurses," "retail salespersons," "computer support specialists," "cashiers" and "office clerks." Even computer support specialists require only an associate degree; they had median annual earnings of $36,460 in 2000. washingtonpost.com So we need to educate the public on what a "good job" really is. One company leads the way........Ad: "It's nice to know that I work for a company that would take care of everything we went through," the man says. The ad cuts to the man at work, wearing a familiar blue vest with white logo, as he says: "I don't think people know how great the benefits are at Wal-Mart. Without Wal-Mart, he wouldn't -- I don't know that he'd have made it. I don't know that we would have made it." It's a dramatic tribute that says nothing about Wal-Mart Stores Inc.'s low prices or vast selection of products. Instead, the ad -- part of a series called "Good Jobs" launched last year -- is aimed at healing Wal-Mart's reputation. ... In a multi-pronged counterattack, the world's biggest company -- the most feared and powerful competitor in global retail -- is seeking to hang onto its image as America's friendly hometown merchant. It is stepping up its slate of feel-good television ads in 2004, with more spots featuring happy employees as well as examples of Wal-Mart's community involvement. Wal-Mart has also sharply increased its political donations, becoming the second-biggest giver to candidates in the 2004 election cycle, according to the Center for Responsive Politics. washingtonpost.com It's a sad state of affairs. jttmab