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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Tenchusatsu who wrote (182030)	2/2/2004 6:28:16 PM
From: Road Walker	Read Replies (1) \| Respond to of 1575710

I was at a SB party so didn't have my Tivo to review the entertainment: Justin and Janet Top Super Bowl Show According to Annual TiVo Audience Measurement Analysis Monday February 2, 2:05 pm ET 'Wardrobe Malfunction' Most Replayed Moment TiVo Has Ever Measured Commercials and Half Time Show More Compelling for Viewers Than Action on the Field SAN JOSE, Calif., Feb. 2 /PRNewswire-FirstCall/ -- Justin Timberlake and Janet Jackson stole the show during Sunday's Super Bowl, attracting almost twice as many viewers as the most thrilling moments on the field, according to an annual measurement of second-by-second viewership in TiVo (Nasdaq: TIVO - News) households. The close of Timberlake and Jackson's half time duet drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as viewers used unique TiVo® DVR capabilities to pause and replay live television to view the incident again and again. Overall, the halftime extravaganza had a powerful grip on viewers. According to TiVo's analysis of aggregated data from an anonymous sample of 20,000 households, viewership of the game's intermission increased by 12 percent compared to last year's halftime show. Commercials once again drew a bigger reaction from viewers than any of the action on the field. And humor seemed to be the best weapon for attracting the largest audience. Budweiser's humorous spots were an especially big hit. Commercials for Bud Light filled three of the top five slots of commercials, as measured by TiVo. "The 'wardrobe incident' during half time was the scene stealer of the Super Bowl," said Marty Yudkovitz, President of TiVo. "In fact, the half time show during the Super Bowl is now running a close second to the commercials as the most compelling content for viewers. The actual contest on the field continues to be the secondary event during the Super Bowl." TiVo Top Ten Super Bowl Commercials 1. "Sleigh Ride" -- Anheuser-Busch (Bud Light) 2. "Dog Bites" -- Anheuser-Busch (Bud Light) 3. "Shards of Glass" - Truth 4. "Slam Dunk Contest" - Seven Up 5. "Talking Monkey" - Anheuser-Busch (Bud Light) 6. "Homer Simpson" -- Mastercard 7. "Must Be Tough" Designated Driver Campaign - Anheuser-Busch 8. "Time Travel" - Time Warner (AOL) 9. "Washed Out with Soap" - General Motors (Chevy Trucks) 10. "We ID" - Anheuser-Busch Overall, 40 percent of TiVo households tuned in to watch the game. Unlike last year's less competitive contest, the TiVo ratings saw almost no drop off in the second half and viewing numbers remained high to the game's exciting conclusion. TiVo's audience measurement analysis is based on aggregated data from a sample of 20,000 anonymous TiVo households. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo Super Bowl audience watching in "play" speed.

To: Tenchusatsu who wrote (182030)	2/2/2004 6:56:24 PM
From: tejek	Read Replies (2) \| Respond to of 1575710

Ted, Do you honestly think that Jackson and Timberlake would be that stupid? Take a chance and risk their careers. Do you honestly believe this incident has hurt their careers? Yes, just as Britney's BS is hurting hers. People's careers do get shut down because of their behavior. And both Jackson and Timberlake know that. Both are professionals. Neither have acted out in public previously like some celebrities do. I think the incident yesterday was a mistake but, of course, few will give them the benefit of the doubt. What's the worst that could happen to them? They will make less money. They'll be fined by the FCC and maybe sued by networks and producers, but that's about it. Meanwhile, MTV is milking the publicity for what it's worth, and Janet's new album is going to be released on Monday. Coincidence? Now, you think she's doing it to push her knew CD through negative publicity.....like all the negative publicity around her bro isn't enough. Sorry, guy, I'm not that cynical. ted