Best of luck Bouf! News out on AMWS today: American Water Star Announces Drink Smart School Tour
Thursday February 5, 9:00 am ET
LAS VEGAS--(BUSINESS WIRE)--Feb. 5, 2004--American Water Star Inc. (OTCBB: AMWS - News), a publicly traded company located in Las Vegas, has launched their Drink Smart School Tour in the southwestern United States. American Water Star Inc. has contracted professional athletes to make appearances at schools, performing taste tests with Geyser Sport sugar-free, calorie-free and carb-free beverage as well as their sugar-free Hawaiian Tropic line with the students. Schools in states that are banning sugar-laden beverages are excited to promote a lunchtime presentation of American Water Star's award-winning lineup of beverages and have encouraged bringing a young athlete on campus that the kids will relate to.
"Having a professional athlete representing our product, especially professional skateboarders, surfers and snowboarders, has been a home run for the products. The kids love the taste and hearing from one of their peers that drinking smart is important, and to just say no to soda enforces what the schools are trying to accomplish. At this point we are booked solid with appearances and have had to expand our staff on the tour to accommodate the requests. We have also expanded our distributor base because every school district has a distributor of choice. The school requests that the distributors carry our beverages for their students," said Jerry Ludeman, executive vice president of American Water Star.
"Our decision to take a responsible approach in our marketing to the schools was an easy task, especially with numerous news stories blaming marketing for making our kids 'fat,'" explained Roger Mohlman, CEO of American Water Star Inc. "I feel when you have a product that targets kids, the responsibility starts with the manufacturer and then with parents and ultimately with the child if they are mature enough to make sensible choices. Our children have been programmed by soft drink manufacturers that it's cool to drink sodas and colorful sugary sport drinks and the problem is compounded with the fast food outlets offering to super-size for pennies. Fruit juice companies market that they are healthy, unfortunately for them; medical experts no longer agree that fruit juices are healthy. In fact, most medical experts say that fruit juices are nothing more than sugar and water. In a perfect world, kids would be satisfied drinking plain water but that's not the case. A flavored non-carbonated beverage that offers kids something that tastes sweet and is full of flavor with no artificial color, no sugar and no carbs is a healthy way to hydrate and satisfy their palate. That's where we fill the void."
About American Water Star Inc.
American Water Star Inc. ("AMWS") is a publicly traded company, and is engaged in the beverage bottling industry. Its product brands are both licensed and developed in-house, and bottled in strategic locations throughout the United States. AMWS' beverage products are sold by the truckload, principally to distributors, who sell to retail stores, corner grocery stores, convenience stores, schools and other outlets.
At AMWS, we believe our great-tasting, new zero-sugar, zero-calorie flavored water beverages have positioned us to capture a large share of the market for healthy flavored waters. Our products include: Hawaiian Tropic -- our latest product featuring a sugar-free, no carbonation, caffeine-free, sodium-free tropical drink. Hawaiian Tropic flavors include Strawberry Kiwi, Kiwi-Lemon Lime, Orange Guava and Pineapple Grapefruit. For the grade school age children we are introducing Geyser Sport and Aqua Fresca Sport -- our new non-sugared, 0 calorie, 0 carbohydrates, 0 sodium, vitamin- and mineral-enriched, fruit-flavored beverage brand. Our other premium beverages include Geyser Fruit Beverages -- our line of eight different fruit-flavored waters which have proven to be popular with consumers, and Geyser Fruta -- our Latin line of seven different fruit-flavored beverages.
Statements herein express management's beliefs and expectations regarding future performance and are forward looking and involve risks and uncertainties, including, but not limited to, the ability to negotiate outstanding prior debts of acquired companies; properly identify acquisition partners; adequately perform due diligence; manage and integrate acquired businesses; raise working capital and secure other financing; respond to competition and rapidly changing technology; deal with market and stock price fluctuations; and other risks. These risks are and will be detailed, from time to time, in AMWS' Securities and Exchange Commission filings, including Form 10-KSB for the year ended Dec. 31, 2002, and subsequent Forms 10-QSB and 8-K. Actual results may differ materially from management's expectations.
--------------------------------------------------------------------------------
Contact:
American Water Star Inc., Las Vegas
Donald Hejmanowski, 702-740-7036
or
Redwood Consultants LLC
Jens Dalsgaard, 415-884-0348
Might help move this 2 dollar stock...tuna |
