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Non-Tech : Marvel Enterprises (NYSE) -- Ignore unavailable to you. Want to Upgrade?

To: OmertaSoldier who wrote (472)	2/11/2004 12:22:15 AM
From: OmertaSoldier	Read Replies (1) \| Respond to of 540

Jakks Signs Spidey for TV Video Game Will Retail for $20 February 10, 2004 Jakks Pacific, Inc. announced a worldwide licensing agreement with Marvel Enterprises to market and distribute TV Games based on Marvel's Spider-Man property. Jakks "TV Games" allow users to play games on any TV set using a dedicated character based hand-held device, which plugs into the A/V jacks of any standard television set. The lightweight controller unit includes five original Spider-Man games, with all the hardware built right in to the controller. Jakks expects its Spider-Man TV Game to retail for $20. It will be available in the fourth quarter of 2004. Once again Marvel demonstrates an uncanny ability to segment and subdivide its licenses. Marvel recently licensed Electronic Arts to use Spider-Man in "fighting games" (see "Marvel, Electronic Arts in Joint Agreement") a move that evidently does not conflict with Marvel's licensing of Spidey to Activision, which has produced the most popular Marvel video game so far, featuring, you guessed it, Spider-Man.