To: stockman_scott who wrote (38300 ) 2/23/2004 12:42:24 PM From: Lizzie Tudor Read Replies (1) | Respond to I'm not really against offshoring though. I just don't like it for core IP and engineering, I think offshoring "gives away the farm", and I don't like the lies of the CEOs that claim offshore talent is superior when it isn't. Of course offshore talent WILL BE superior to US engineering in about 5 years if this keeps up. But not now.Wreden finds the rapid emergence of Chinese brands interesting for two reasons. Their tactics and techniques provide guideposts for others looking to vault their brands above the competition. And their rapid growth represents a warning shot across the bows of U.S. and European economies. Once Coca-Cola was Asia's primary brand hero; today, it's Haier, and many are actively emulating its formula for success.How did Haier do it? These factors have helped, although it's hard to tell since Haier doesn't publish its profitability or accounting methodology," says Wreden. "But low wages alone can't explain away its success, especially since Haier now has a $30-million manufacturing facility in Camden, SC, and Haier washing machines in China are more expensive than those from foreign rivals." But lured by branding's fatter margins and the innovation spurred by international competition, other companies are moving, in the words of one executive, "from sewing wedding dresses for others to wearing our own." emediawire.com
