To: Patricia Trinchero who wrote (3977 ) 2/25/2004 12:32:02 AM From: ChinuSFO Respond to of 81568 Kerry needs to step up on economy Democrats John Edwards and John Kerry, now launching a series of lightning visits to Georgia in preparation for the state's suddenly important March 2 primary, are trying to hone the language they will need to appeal to the deep economic discomfort settling in among voters, not just here but across this country. The potential power of that issue is enormous. In polls, Americans repeatedly cite the economy as the issue that is most important to them. It's also interesting to note that while news out of Iraq has had an impact on President Bush's popularity, his sharp decline in the polls has come at the same time as an equally sharp plummet in consumer confidence. That's not coincidence; it indicates just how much the outcome of this fall's crucial election depends on how voters perceive their economic future. So far, Kerry's message on the economy has been less refined and powerful than Edwards', and that's no surprise. During the first few months of the campaign, the Massachusetts senator had been forced to concentrate on defending his stance on the Iraq war against attacks from Howard Dean. Only over time did Kerry find the words and passion that he needed to explain his position, and once he did, Dean's fate was sealed. Meanwhile, Edwards worked all but unnoticed, quietly fine-tuning his economic theme of two emerging Americas, one affluent and confident, the other struggling and uncertain about the future. Like a trial attorney practicing his summation, he honed those lines that struck home and dropped those that fell flat, and now that the spotlight has finally come his way, his economic stump speech glistens like a well-polished jewel. Edwards also had the advantage of good timing. In a column in The Washington Post, Harold Meyerson pointed out that until now, a politician who dared to talk about two Americas would have been interpreted in largely racial terms, pitting white against black. "The clearest proof that 'outsourcing' has changed the political climate is that a candidate such as Edwards can talk about helping the poor to an audience of white workers who understand he could be talking about them," Meyerson wrote. The primary season is essentially spring training for politicians, forcing rookies to learn quickly and show their major league stuff or be sent back home to Missouri, Illinois, Arkansas or Vermont. It's getting late, and the final cuts will come soon. Kerry has handled Dean and Iraq; if he can now respond equally well to Edwards on Edwards' best issue, Kerry will emerge as the Democratic nominee and be well-prepared to challenge Bush in the fall. Because of its varied economy, Georgia is a good testing ground for the message. Much of metro Atlanta and the ports of Savannah and Brunswick have benefited from globalization, while rural and small-town Georgia is heavily reliant on agricultural subsidies for cotton and other crops now under attack by world trade organizations. Like other Southern states, Georgia is also losing jobs in textiles and other industries. Overall, the state's economy has been hit pretty hard, and while jobs are again being created, most are in the lower-paying service industry. Edwards has found a means to communicate to worried voters that he understands their concerns, even while avoiding specifics about how he would address them. In a way, he's convincing them that he shares their values, and that has a powerful appeal. As consultants will tell you, once voters are assured that a politician is genuinely concerned about their problems, they really don't care much about the specific policies he might pursue. Kerry hasn't found that magic yet. In dealing with questions about Iraq, he had a tendency to become so bogged down in talking about details and deadlines that it was difficult to see what his underlying principles were. That remains his problem on economic issues, and Edwards is forcing him to confront it. For that reason, Edwards' continued candidacy may prove invaluable to Kerry. Unless, of course, Edwards somehow wins.ajc.com