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Politics : Politics for Pros- moderated -- Ignore unavailable to you. Want to Upgrade?

To: LindyBill who wrote (32108)	2/28/2004 6:30:06 AM
From: LindyBill	Read Replies (1) \| Respond to of 793572

Bush Using Cable for Tightly Focused Ad Effort By JIM RUTENBERG - NYT WASHINGTON, Feb. 26 — President Bush's campaign took its first concrete steps to begin its advertising campaign on Thursday. It reserved time on cable networks like CNN, Fox News Channel and Fox Sports, a home for Nascar races. The purchase indicates that the initial campaign will be highly focused and sustained. Nascar, for instance, is hugely popular among white men. The campaign said this week that its long-anticipated blitz would formally begin on March 4, but gave few other details. Executives at networks said the president's strategists had reserved time from early March through May. Television executives estimated the purchase to be at least $4 million. One strategist added that it would be more than that if Mr. Bush reserved time on the Golf Channel and ESPN, as Democrats expect him to do. A spokesman for Mr. Bush's campaign, Scott Stanzel, declined to comment. Mr. Bush's media strategists have inquired about buying broadcast television time in 50 markets in 17 states, including Florida and Wisconsin, in which Mr. Bush and Al Gore were within five or six percentage points of each other in the popular vote in 2000. In buying cable time, the advertising team is focusing on a slightly older audience that is widely considered well informed. Although Fox News is generally thought to be more popular with conservatives than its competitors, network research has shown the cable news audience to be slightly more populist and conservative than those watching other programming. With Fox Sports, Mr. Bush seems to be aiming at "Nascar Dads," a theoretically swing group of middle- to lower-middle-class men in rural areas. A Nascar marketing brochure shows that its races draw an audience more Southern than the national population, with 60 percent men. Marketing material on the Internet says, "Nascar fans are three times as likely to purchase sponsors' products." Copyright 2004 The New York Times Company

To: LindyBill who wrote (32108)	2/28/2004 7:39:09 AM
From: D. Long	Read Replies (2) \| Respond to of 793572

Looks like there are denials flying, except this one bit of interesting text: timesofindia.indiatimes.com ------------------------------------------------------- Kasuri refuses to confirm Laden's capture PTI[ SATURDAY, FEBRUARY 28, 2004 05:16:26 PM ] ISLAMABAD: Pakistan Foreign Minister Khurshid Mehmood Kasuri on Saturday declined to confirm reports of Osama bin Laden's arrest. "I cannot confirm it. They (the troops) made an effort (to capture him) but I cannot confirm it," Kasuri said at a joint press conference with visiting French Foreign Minister Dominique Devilpan here, when asked about the reports of bin Laden's capture.