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To: Bucky Katt who wrote (217)	3/3/2004 9:42:57 AM
From: Fuzzy	Read Replies (1) \| Respond to of 1338

Old Ratdog with news-MSI Press Release Source: Movie Star, Inc. REPEAT/Movie Star, Inc. Announces Licensing Agreement With Maidenform Wednesday March 3, 8:46 am ET NEW YORK--(BUSINESS WIRE)--March 2, 2004--Movie Star, Inc. (AMEX:MSI - News) announced today that it has entered into a licensing agreement with Maidenform Inc. Under this agreement, Movie Star will produce a new line of ladies' sleepwear and robes to be introduced under the Maidenform® name. Movie Star's Maidenform Collection will be available in department stores, chains and high-end specialty stores nationally beginning in January 2005. Movie Star will also introduce a new line of sleepwear, robes and daywear under the trademarks Sweet Nothings®, Self Expressions® and Rendezvous® to be distributed at select mass merchandisers and national chains early next year. Mel Knigin, Movie Star's Chief Executive Officer stated, "We are excited about the opportunities for growth that the relationship between Movie Star and Maidenform® will provide us. Movie Star's business is committed to providing the latest fashions in intimate apparel products, ensuring both quality and competitive pricing. Being able to introduce this collection under one of the world's most highly recognized names significantly enhances our product line and distribution capabilities." Tom Ward, Chief Executive Officer of Maidenform Inc., concurred, "We believe this new partnership with Movie Star Inc. is an excellent avenue for continued expansion of our brand awareness and a great opportunity for business expansion for our retail partners." MOVIE STAR, INC. produces and sells ladies' apparel, including sleepwear, robes, leisurewear, and daywear. Current collections include the Cinema Etoile premium line of intimate apparel and the Movie Star line of apparel sold as private label programs. Maidenform, Inc. is an international marketer and manufacturer of branded intimate apparel. Its primary brands are Maidenform®, Lilyette®, and Flexees®. The Maidenform® brand is recognized as a premier American brand with strong consumer recognition for over 80 years and is available in over 60 countries worldwide.