Here's another (quite unflattering) perspective. Ouch.
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SHE LIED HER WAY TO TOP - AND BACK DOWN AGAIN
By CHRISTOPHER BYRON
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MARTHA STEWART
March 7, 2004 -- SHE lied to her family, and she lied to her friends and business partners. She lied to the FBI and to the SEC. She lied to Congress, to the prosecutors, to the judge, and even to her own lawyers. In time, she wound up lying to the whole of America and ultimately to the entire world.
For more than 40 years, lying had been a way of life for Martha Stewart. But in the end, she lied to 12 people too many, and Friday, shortly after 3 p.m., a jury of her peers brought Martha Stewart's lifetime of lying to an end.
Now, her image lies in ruins, her career has been destroyed, and her 580-employee company faces almost certain collapse.
All this happened because Martha Stewart never learned - in anything more than an abstract and theoretical way - the difference between the truth and a lie. Instead, she learned early in life that b.s. sells, and she peddled her con-job spiel wherever it fetched the highest price.
Martha Stewart grew up the second of six children in a dysfunctional, tension-filled family of working class Polish-Americans. Her entire childhood was spent teetering on poverty's edge in a cramped row house in the Newark suburb of Nutley, N.J.
Martha's father, Eddie Kostyra, was a nasty-tempered and narcissistic boozer who couldn't hold a job, and who blamed the world for his own shortcomings. Martha's mother, also named Martha, went through her days in a cloud of sullen resentment over what her husband had turned out to be, and spent a lot of her time in a house dress and curlers at the kitchen table, smoking, drinking beer and playing cards with her girlfriends.
Martha yearned desperately for something better than this for herself.
So, in adulthood, she reinvented her past into an "I Remember Mama" fantasy powerful enough that it mesmerized the world. This fantasy became the foundation of her entire business empire, repackaged as "truth" in the pages of her books and magazines.
AS a young career woman in New York in the bull-market '60s, Martha gravitated to Wall Street, where she landed a job as a broker. The fly-by-night firm where she worked became heavily involved in a stock promotion that triggered a probe by New York State Attorney General Louis Lefkowitz.
In the course of the stock promotion, Martha put her friends into the shares. Then when the market crashed at the start of the '70s, she reassured her clients that everything would work out fine and to stay fully invested. Meanwhile, she herself secretly bailed out and quit the firm (which soon went bankrupt, anyway). Thereafter, she fled with her husband to the Connecticut suburbs.
In celebrity-filled Westport, Conn., Martha started a catering service. Her business partner, a high-fashion model named Norma Collier, subsequently claimed Martha lied to her about the business, stole clients behind her back, and ultimately drove her from the business entirely.
Martha's career in business is festooned with similar complaints. After she became a success, she bought a second home for herself in Westport. She then misled her business partner, Kmart, into thinking she didn't yet own the house, and that Kmart would get a lot of valuable publicity if the retailer gave her the money to buy it, which Kmart agreed to do. Propelled by such deceptions, Martha Stewart began to market a false version of her life as America's "perfect woman" - the hyper-competent, ultra-organized, perfectly at ease doyenne of gracious living.
THE message resonated with harried housewives who dreamed of living their own lives the same way. Some read her books and magazines as "how to" guides; others just leafed their pages as escapist entertainment. Either way, the demand for Martha's messages proved insatiable, spawning an entire media conglomerate based on celebrating the Perfect American Woman, as performed by Martha Stewart.
In the process, Martha began to mistake the gracious and super-competent woman she was pretending to be with the disorganized, short-tempered and hassled businesswoman she actually was.
When New York state tax examiners sent her a bill for back taxes in 1994, she claimed she didn't owe the money because she hadn't been in New York on the days in question.
In fact, she couldn't convincingly prove where she had been at all because her personal travel records were in chaos, and she had not even bothered to keep a day-planner of her activities. Her own testimony in the case, based on nothing more than scraps of paper and travel vouchers from limousine services, wound up being impeached by articles and photographs in her own magazines, which showed she had indeed been in New York on the very days she had insisted the opposite. A Tax Court judge pronounced her testimony in the case "non-credible" and all but called her a liar.
AFTER fighting with Martha for six years, the New York Division of Taxation won a final appeal in the State Tax Court of Appeals, which ruled against her in 2000, and hit her with a bill of $221,677.
Seeking to keep the private reality of her life hidden from public view, Martha Stewart grew increasingly challenging and defiant toward anyone who dared peek behind the curtain of her false public persona. In this way she was able to deflect more than isolated criticism of her behavior in the press.
But when federal investigators in the ImClone affair asked her on Feb. 4, 2002, for some simple and straight answers about her fishy-looking sale of even a relative handful of ImClone shares on Dec. 27, 2001, she had already convinced herself that she'd done nothing wrong because she was, after all, Martha Stewart, the perfect woman, who by definition is incapable of doing wrong.
So she simply showed the feds the other face of Janus, and told them a lie. And as the days turned into weeks, and the weeks became months, it became easier and easier for her to believe she was telling the truth - and easier and easier for the feds to see she was lying. And in that way she sealed her fate. And now she's going to prison, with her sentencing set for June 17.
And though she will probably keep insisting on her innocence until the door slams behind her, only the diminishing and teary-eyed members of her cult will be waving her goodbye, wailing at the "injustice" and the "outrage" of jailing the criminal liar who betrayed them.
Post business columnist Christopher Byron is the author of "Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia."
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