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To: fatty who wrote (18331)	3/9/2004 6:06:23 PM
From: GraceZ	Respond to of 306849

A good portion of the research in drug discovery for example is done by no one, it's almost completely automated. Machines which can test more assays in a day than a trained researcher could do in several years run by a low level trained tech, not a Phd. Lab testing is quickly moving to this level of automation with small inexpensive diagnostic devices that don't need a trained tech to run. Right now almost all drugs are trialed abroad before they do an expensive US trial because FDA regulations make testing within the US many times more expensive. Medical devices are now seriously inhibited by the Medicare and public insurance reimbursement nightmare. Far more innovation is occurring on the elective surgery and procedure side where reimbursement isn't a consideration. As for marketing, no one even comes close to the US ability to sell snowballs in Alaska even through the hey day of the big advertising monoliths might be over. Marketing is such a decentralized activity now with the demise of broadcast TV being the one big medium that it would be difficult for any one entity to take it over. Even as media companies get bigger and bigger, more diversified with their arms all over hell, more and more marketing is done on the soldier level in small nimble firms that are spread out every where. One thing we do pump out on a regular basis is creative people primarily because our culture values individuality and rebellion over the cooperation and conformity needed in a collectivist society. The Europeans might have industrial design all over us but they will never have any real understanding into to the American compulsion to part with their money. They love techno trance music in Europe, does that tell you anything about how differently their minds work?