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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?

To: Dave who wrote (18859)	3/11/2004 11:06:58 PM
From: Mark Marcellus	Read Replies (1) \| Respond to of 78697

Flava, Mattel's erstwhile competitor to Bratz was pretty much a non-event last Christmas. As far as I'm concerned that's one area where Mattel has their work cut out for them. I don't think it's really a factor with Barbie though. While the Barbie franchise is showing some signs of fraying around the edges, I don't think Bratz is the main problem, they go after different parts of the market. Re LF, Mattel is going against them aggressively, and I've got to believe that that is part of the problem. Given Mattel's resources, and the fact that LF is a one product, relatively new company, I question their ability to go head to head against Mattel all by themselves. I have to wonder if they are eventually going to have to hook up with someone - Hasbro perhaps? I do like MAT's current management and own some shares. If they get hit much harder I'll be adding more.